The Journal of Rattana Bundit University (JRBAC) ISSN 2697-519X (online); ISSN1906-2192 (print) is a double-blind peer-reviewed journal, published semi-annually (twice a year) by the Office of Academic Affairs, Rattana Bundit University, Bangkok, Thailand. Founded in 2005 as a printed version under the name RBAC Journal, later changed its name to the Journal of Rattana Bundit University  (JRBAC) and create an online journal published from 2010 to the present. 

Article Processing Charge (APC)

2022-05-05

The APC covers the costs of peer review administration and management, publishing operations, and administrative functions incurred in processing received for manuscripts fee (after the manuscript has been format checked):
      Thai manuscript  3,500 baht  (three thousand five hundred baht)
      English manuscript 5,000 baht  (five thousand baht)
Note: Additional 1,000 baht must be paid for another per reviewer if requested by the Journal

Already transferred to:
     Bank:   Krungthai Bank, PCL. (KTB)
     Account name:   Rattana Bundit University
     Account number986-0-91977-1

After payment is made, please e-mail the payment slip to journalofrbac@gmail.com

Call for papers

2019-11-12

JRBAC is accepting the original research articles. Academic articles and review articles in the humanities and social sciences covering the subjects of Business Administration, Management, Accounting, Logistics, Public Administration, Law, Liberal Arts, Arts, Communication Arts, Education, Information Technology for Management are also welcomed.

Those interested can submit original articles in both Thai and English. Original articles will be published and must be prepared in accordance with the academic journal standards as specified by the JRBAC

Schedule of issues in 6 months (2 issues per year) No. 1 January – June and No. 2 July – December

Vol. 20 No. 1 (2025): January - June

Published: 2025-06-26

Key Success Factor of Ice Manufacturing Business for Consumption in Thailand

Tanakorn Boonjaroenkit, Nivarat Wijitkulsawat, Benjawan Leecharoen

1-21

Factors Affecting the Successful Debt Collection Legal Services Business in Thailand

Kanpisit Chanpanyalert, Benjawan Leecharoen, Thaunjai Sangthong

22-32

Factors Influencing Consumer Decisions to Use Video Streaming Services in Thailand

Nutchapisitd Ekapatcharaphan, Bouvonluck Sanohkham, Suriwipa Chaiyapan

44-57

Factors for Success of Businesses in the Electronic Commerce Industry in Thailand

Nathajin Siangchokyoo, Benjawan Leecharoen, Tuenchai Sangthong

58-75

Factors Influencing Customer Decisions to Purchase Branded Cosmetic Products

Papavee Niamthap, Benjawan Sangthong, Tuenchai Sangthong

ึ76-88

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