Journal of Rattana Bundit University https://so03.tci-thaijo.org/index.php/rbac <p>The Journal of Rattana Bundit University (JRBAC) ISSN 2697-519X (online); ISSN 1906-2192 (print) is a double-blind peer-reviewed journal, published semi-annually (twice a year) by the Office of Academic Affairs, Rattana Bundit University, Bangkok, Thailand. Founded in 2005 as a printed version under the name RBAC Journal, later changed its name to the Journal of Rattana Bundit University &nbsp;(JRBAC) and create an online journal published from 2010 to the present.&nbsp;<br><br></p> งานวารสารวิชาการ มหาวิทยาลัยรัตนบัณฑิต en-US Journal of Rattana Bundit University 1906-2192 Enactment of the Act under the Constitution of the Kingdom of Thailand https://so03.tci-thaijo.org/index.php/rbac/article/view/259236 <p>This research paper entitled “Enactment of Laws under the Constitution of the Kingdom of Thailand” aims to study the development of the process of enacting laws under the Constitution of the Kingdom of Thailand, to study and analyze legal problems that delay the legislative process of the Thai Parliament, to study and analyze the standards of the legislative process of the Thai Parliament and to propose a guideline to improve the enactment process that is more appropriate and efficient. This is qualitative research by means of researching legal documents related to the legislative process of both the Thai and foreign parliaments. The results obtained from the documentary research which is analyzed according to the objectives. The results of this research revealed that every constitution of the Kingdom of Thailand in the past stipulated that a bill could be enacted into law only with the advice and consent of the National Assembly. By specifying who has the right to propose a bill and requiring that the bill shall be considered in the House of Representatives first. When the House of Representatives has approved then submitted to the Senate for further consideration. Currently, the Constitution and Rules for the meeting of the House of Representatives have set more rules for proposing, considering and voting for the bill. This made the process of enacting laws according to the provisions of the Constitution of the Kingdom of Thailand to be delayed and not effective as expected. Although Thailand's enactment process shall be same standard procedure with democratic country. However, the efficiency of the procedure execution is inefficient. This caused the consideration of the bill to be delayed and inefficient as it is required to amend the Constitution and Rules for the meeting of the House of Representatives to improve of the criteria for proposing and considering the bill to be more appropriate. This caused the consideration of the bill to be delayed and inefficient it is required to improve of the criteria for proposing and considering the bill to be more appropriate by amending the Constitution by amending the procedure for proposing the bill of the members of the House of Representatives and the electorate having the right to vote, and amend the Rules for the meeting of the House of Representatives to allow the Joint Coordinating Committee of the House of Representatives to organize the agenda and set a time frame for each consideration, the considering the bill in the First Reading there was no discussion and in the Second Reading there will be a committee responsible for drafting the bill.</p> Charae Panpruang Copyright (c) 2022 Journal of Rattana Bundit University https://creativecommons.org/licenses/by-nc-nd/4.0 2022-07-04 2022-07-04 17 1 1 13 Marketing mix factors affecting product purchasing decision on tourism related souvenirs in Nan Province https://so03.tci-thaijo.org/index.php/rbac/article/view/258516 <p>This research is quantitative research, the objective aim to 1)study the marketing mix of souvenir products 2 to study the behavior of decision-making in purchasing souvenir products, and 3)compare decision-making behavior in purchasing souvenirs related to tourism in Nan Province. The samples are 400 Thai tourists who have visited Nan province. The research findings are as follows: 1) Marketing mix influences the purchasing decision of tourism-related souvenir products in Nan province was found to be at a high level.2) The decision-making behavior of souvenir products related to tourism in Nan Province was found that most of the sample group chose to buy souvenirs as food. The reason for choosing to buy is the quality of the product. Most of them make their own purchases. The purchase period for souvenir products is mostly purchased during vacation time. Most of them use their own money to buy. Most places to buy souvenir products are found to be purchased through a store that sells directly. 3) Tourists of different ages give different importance to souvenir marketing factors and have different purchasing behavior in terms of products purchased, a reason to buy, and the time of purchase as tourists with different incomes buy different products. In addition, the marketing mix factor affects the purchasing behavior of souvenir products related to tourism.</p> Prasittachai Dechkham Thanatcha Khumsri Suthisak Sawangsak Copyright (c) 2022 Journal of Rattana Bundit University https://creativecommons.org/licenses/by-nc-nd/4.0 2022-07-04 2022-07-04 17 1 14 25 Working Efficiency in a New Normal Period of Residents in Bangkok and Vicinity https://so03.tci-thaijo.org/index.php/rbac/article/view/258887 <p>The objectives of this study were to 1) examine the efficiency of personnel for working in a new lifestyle era, 2) explore the factors of work motivation that affected the efficiency of employees for working in the new lifestyle era, and 3) determine whether there is a correlation between the factors of work motivation and the effectiveness of personnel for working in the new lifestyle era of people in the Bangkok area and realm. A quantitative survey was employed to conduct this study. The study’s instrument was a set of questionnaires designed for 400 participants. The statistics applied in data analysis were percentage, mean, standard deviation, Pearson correlation coefficient, and stepwise multiple regression analysis. The study found that job motivation in the new lifestyle era was high in both the general and individual aspects. Work progress, personal, and working environment factors were all at a high level, along with organizational engagement factors, which were at the highest level. In addition, the degree of employee efficiency for working in the Bangkok region and realm's new era of people's lifestyles was also at the highest level. The results of the hypothesis testing revealed that work motivation had a very high level of positive correlation with employee efficiency for working in the new lifestyle era of people in the Bangkok area and realm. As a result, it can predict an increase in employee efficiency for working in this new lifestyle era of people in the Bangkok area and realm at a 98.0 percent, statistical significance level of &lt; 0.01.</p> Suriwipa Chaiyapan Thaunjai Sangthong Copyright (c) 2022 Journal of Rattana Bundit University https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 17 1 26 43 People’s Quality of Life in Relation to Community Attachment in Bangkok Area https://so03.tci-thaijo.org/index.php/rbac/article/view/258382 <p>This research aimed to study the level of quality of people’s lives and the level of commitment toward the society in Bangkok, to compare the people’s commitment toward the society categorized according to personal factors in Bangkok, and to study the relationship between the quality of people's lives related to the commitment toward the society in Bangkok. This study was quantitative research. The samples were 400 people living in the society in Bangkok, specifying samples with the Yamane formula at the 95 percent confidence level, and there was a 5 percent sampling error. The research applied Multi-stage Sampling: cluster random and simple random samplings were used. The instrument was the questionnaires that had been checked for content validity from the experts with an IOC value of 1, and the reliability of the whole questionnaire was .8531. The statistics for data analysis were mean, standard deviation, t-test, One-way ANOVA, multiple comparisons, and Pearson Correlation analysis. The findings revealed that the quality of people’s lives living in Bangkok's society was at a high level. When considering each side, the physical health and the social relationship were found at a high level. The mental and the environment were at a moderate level. Overall, the level of opinion about the commitment toward the society was high. However, when considering each side, the identity, venue, love in the society, and operation were found at a high level, and social relationship was moderate. There were statistically significant variations in the degree of commitment to the society among Bangkok residents with regard to gender, age, the size of the family, education levels, and average monthly income at a significant level of.05. There were no disparities in the amount of commitment to the society among the people in the society, regardless of their rank, employment, or place of residence. The relationship between the quality of people’s lives and commitment toward the society in Bangkok was a medium level (relation rate (r) = 0.61)</p> Anchalee Narintorn Kanok Pengjinda Copyright (c) 2022 Journal of Rattana Bundit University https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 17 1 44 59. Auditing evidence during covid-19 https://so03.tci-thaijo.org/index.php/rbac/article/view/258533 <p>This article is intended to present the compilation of audit evidence during the COVID-19 outbreak. The study data was gathered from interviews with auditors and related articles. The results of the study revealed that due to the COVID-19 epidemic situation, auditors' auditing practices need to be modified in the method of collecting audit evidence, which is characterized as remote monitoring Access to documentary evidence in the form of electronic data or scanned documents, meetings, teleconferences via video conferencing live inventory counting Using cloud technology to work together. Modifications to the method of collecting audit evidence in the early stages of the outbreak resulted in audit problems such as miscommunication. Delays in Document Delivery performance that is not in accordance with the plan, etc., but the auditor has adjusted the audit plan to be more controlled in the next year to reduce various problems that have occurred and to ensure quality checks.</p> Doung Koopeateng Janloy Lekthip Rinrabhat Pinmee Copyright (c) 2022 Journal of Rattana Bundit University https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 17 1 60 71 Brand experiential marketing influencing values of boutique hotels https://so03.tci-thaijo.org/index.php/rbac/article/view/259092 <p>The hotel sector has been growing recently and is a significant component of Thailand's tourism industry. However, times have changed. Hotel executives must learn and drive their businesses to keep up with technology, focusing on using artificial intelligence technology to create personalized experiences, deliver exceptional service beyond expectations, understand the needs of tourists, and constantly adapt to changes. Boutique hotels are small accommodations that are one-of-a-kind in terms of design, location, and service, and they cater to customers with special needs for a specific product or service. This research investigated the concepts of experiential marketing, brand experience, experiential online marketing, and brand loyalty. Experiential marketing in the boutique hotel industry focuses on using online social media to communicate with customers from the advertising process with various marketing strategies until the customer decides to acquire the service. At the same time, customers share their stories and positive service experiences with others through social media. This creates an endless cycle of service and boosts the bottom line of boutique hotels. The boutique hotel experiential marketing is a combination of the advantages of the online world and the strengths of the offline world, which helps to enhance the offline business even more.</p> TIPKANOK WIANGKHAM Kerdsiri Kerdsiri Charoenwisan Copyright (c) 2022 Journal of Rattana Bundit University https://creativecommons.org/licenses/by-nc-nd/4.0 2022-06-30 2022-06-30 17 1 77 84