Journal of Rattana Bundit University

A Model of the Causal Factors Influencing the Effectiveness of Community Marketing in Enhancing Thailand Tourism

Teekhaphon Thaweekueakulkit — 2024-12-01

This research article examines the direct and indirect influences of causal factors namely, tourism image, travel technology, tourist behavior, and the marketing mix from the tourists' perspective on the effectiveness of community marketing in Thailand’s tourism sector. Additionally, it aims to develop a causal model that affects the effectiveness of community marketing in this context. The study employs a mixed-methods approach, with quantitative research complemented by qualitative methods to enhance and validate the findings. The quantitative research involved a sample of 500 tourists from five community markets in Central Thailand, selected through quota sampling techniques. For the qualitative component, data were collected from market vendors, scholars, and tourists to corroborate the quantitative results, with semi-structured interviews conducted with 14 participants. Statistical methods include descriptive statistics for preliminary quantitative analysis, structural equation modeling using the LISREL program for relationship modeling, and content analysis for interpreting qualitative data. The study confirmed all hypothesized assumptions, finding that causal variables directly influencing community marketing performance include tourism image, travel technology, tourist behavior, and the marketing mix from the tourist perspective. Furthermore, the study identified statistically significant indirect effects of these causal factors on marketing effectiveness, mediated by the marketing mix, at the .05 significance level.

Protection of Witnesses

Kanidtha Suksawat — 2024-12-26

This research aims to investigate the challenges of protecting witnesses in criminal cases, particularly those residing abroad, and to study the concepts and theories of witness protection in Thailand and other countries. The study also examines the Witness Protection Act, B.E. 2003, the Witness Protection Act, B.E. 2022 (No. 2), and the Ministerial Regulations specifying the criteria, methods, and conditions for submitting and considering requests for special measures to protect witnesses, B.E. 2005. The objective is to propose guidelines and methods for the protection of witnesses in criminal cases when such witnesses reside outside the Kingdom of Thailand. This qualitative research employs documentary research methods, analyzing books, documents, textbooks, academic articles, research reports, and related electronic resources, including relevant legislation such as the Witness Protection Act of 2003 and the Witness Protection Act of 2022 (No. 2). The findings reveal significant challenges in protecting witnesses residing outside Thailand, as current laws do not provide specific measures for such cases. The study underscores the importance of ensuring that individuals serving as witnesses receive adequate and appropriate protection and assistance from the state. An examination of the Witness Protection Act of 2003 highlights the role of the Witness Protection Office and the Department of Rights and Liberties Protection in safeguarding the rights of witnesses in Thailand. These measures include five specific rights for witnesses and protection for those close to them. However, these protections are limited to witnesses within the country. To address this gap, the study suggests that the government should establish appropriate measures or guidelines to enable witnesses living abroad to provide testimony securely. This could involve issuing regulations or measures to protect witnesses and their close associates. Adopting such policies could enhance the safety of witnesses and society, ensuring justice by facilitating the punishment of perpetrators. Additionally, the study recommends considering the German Criminal Procedure Code as a reference for drafting regulations, ensuring compatibility with Thai societal norms and cultural values.

The Impact of Confidence on Revisit Intentions to the Upper Northern Region Amid PM 2.5 Particulate Pollution

Ratchatorn Mouckrong — 2025-01-07

This study aimed to 1) examine the level of confidence and revisit intention among Thai tourists who traveled to the upper northern region of Thailand during periods of PM 2.5 particulate pollution, and 2) analyze the influence of confidence on their revisit intention under such conditions. The sample comprised 400 Thai tourists with prior travel experience in the region during PM 2.5 pollution episodes. Data were analyzed using percentages, means, standard deviations, Pearson’s correlation coefficient, and multiple regression analysis. The findings revealed that: 1) when classified by aspect, the level of confidence was highest in the social aspect, followed by the environmental, economic, and governmental management aspects. The overall level of revisit intention was high. 2) Confidence in the public administration and social aspects significantly influenced tourists’ intention to revisit the upper northern region for tourism during periods of PM 2.5 particulate pollution.

Effects of Multi-text Reading Teaching Technique on Students’ Chinese Reading Abilities at a Chinese Senior High School

Anchalee Chayanuvat — 2024-12-27

Reading is considered an important skill in language learning. This study aimed to 1) study the effects of multi-text reading on students' reading abilities in a Chinese reading course, and 2) explore the satisfaction of high school students in a Chinese reading course with multi-text reading teaching technique. The study was conducted at a high school in Zaozhuang, China. There were six classes each of which had 20 students. The sample group was selected using convenience sampling. The class was taught for ten lessons with multi-text reading technique. The research adopted a one group Pre/Post test experimental design. The Pre-test was given before the course began and the Post-test was given at the end of the course. The 20 students who participated in the study were asked to fill out a 15-item questionnaire to show their satisfaction of the lessons. Besides the questionnaire, structured interviewing was adopted with six volunteers to collect data about their thoughts and feelings about multi-text reading technique. The findings of the study revealed that the students in the experiment improved their reading skills through multi-text reading teaching (Pre-test=11.5 and Post-test=19.5. with the p value of 0.01) The interview responses pointed out that multi-text reading made them enjoy reading more and that multi-text reading had a number of benefits.

Analysis of guidelines for the developing the NFT digital art industry in Zhejiang Province, the people's Republic of China

Chaiyot Vanitwatthananuwat — 2024-12-27

The NFT digital art industry in Zhejiang Province, People's Republic of China, is currently navigating challenges related to technology implementation, regulation, intellectual property rights, platform model management, and the development of the digital asset industry. These factors are critical mechanisms for the advancement of the NFT digital art sector. The objectives of this research were to: (1) study and analyze the patterns of digital art platforms, and (2) examine the developmental direction of the digital asset industry within the digital art market in Zhejiang Province. This study employed a qualitative research design, using in-depth interviews as the primary method. Six experts participated in the study, including two from the digital art industry, two from the digital art business, one specializing in digital platforms, and one scholar in cultural innovation. The interview data were analyzed using content analysis. The findings revealed that the digital art platform landscape in Zhejiang Province is in its early stages, yet it holds significant potential for developing NFT digital platforms. Over 700 related platforms have been established by various companies, with a strong focus on compliance with regulations and legal measures. Efforts are also being made to promote the construction of a robust digital art ecosystem, enhance the safety and stability of digital assets, and strengthen platform management. Furthermore, the study identified several development guidelines for the digital art industry in Zhejiang Province. These include fostering market development and collaboration, enhancing creation and production processes, advancing technology and platform construction, and implementing effective risk regulation and control measures. Management strategies were also highlighted, emphasizing the importance of developing copyright certification and infringement prevention mechanisms, building a transparent and efficient digital art marketplace, and ensuring the security of digital assets.

A Study on Cybercrime Fear among Government Personnel During the COVID-19 Pandemic

Jumpada Khanthong — 2024-12-27

The COVID-19 pandemic has altered crime patterns and statistics from previous norms, with many individuals becoming victims of new forms of crime. This research aims to examine the level of fear of cybercrime and the factors associated with fear of crime among government personnel during the COVID-19 outbreak. Data were collected from a sample of 401 government employees, selected using the sample size indicated in the table for determining sample size from a given population. Questionnaires were used as the primary data collection tool. Data analysis employed descriptive statistics—such as percentages, frequencies, means, and standard deviations—and inferential statistics, including t-tests and F-tests. The findings revealed that the sample group had a low overall level of fear of crime during the COVID-19 pandemic. When comparing levels of fear across personal factors, such as age, health status, affiliation with agencies under the Ministry of Justice, and average monthly income, it was observed that different approaches to managing crime victims impacted the level of fear of crime. The results of this study can inform policy development on crime prevention and public safety to reduce fear of crime.

Effects of Computational Learning Management Using the Mater Dei Learning CycleProcess (MDLC) on Preschool Children’s Rational Thinking Ability. Master of Education (Early Childhood Education)

Juthamas Sivagreeratthana — 2024-12-28

This research aimed to compare the logical thinking abilities of preschool children before and after learning computational concepts through the Mater Dei Learning Cycle (MDLC) process. The study sample consisted of 120 Kindergarten 3 students, aged 5–6 years, enrolled in the second semester of the 2023 academic year at Mater Dei College School. A single classroom was selected using cluster random sampling, resulting in 28 participants. The research tools included a computational science learning plan designed using the MDLC process, with a consistency value ranging from 0.67 to 1.00, and a logical thinking ability test for early childhood children, which demonstrated a reliability value of 0.79. The intervention was conducted over 8 weeks, 4 days per week, with 40-minute sessions each day during the second semester of the 2023 academic year. Data analysis was performed using the mean, standard deviation, and dependent t-test. The results showed that preschool children’s logical thinking abilities significantly improved after engaging in computational science learning through the MDLC process, with statistical significance at the 0.01 level.