Journal of Rattana Bundit University 2023-03-29T19:34:08+07:00 Keerath Sanguansai, Ph.D. Open Journal Systems <p>The Journal of Rattana Bundit University (JRBAC) ISSN 2697-519X (online); ISSN1906-2192 (print) is a double-blind peer-reviewed journal, published semi-annually (twice a year) by the Office of Academic Affairs, Rattana Bundit University, Bangkok, Thailand. Founded in 2005 as a printed version under the name RBAC Journal, later changed its name to the Journal of Rattana Bundit University (JRBAC) and create an online journal published from 2010 to the present. <br /><br /></p> Factors of Success of the Thai Spa Business 2023-03-29T19:34:08+07:00 Phakkraphat Limprana Nantaporn Chalaechorn Benjawan Leecharoen <p>This article aims to present the success factors of the spa business in Thailand. In order to create an academic database for spa operators in Thailand, a literature review format based on relevant papers and research findings was employed, along with studies and research from information and websites on the Internet. In addition to medical services, Thailand has a high potential to provide health promotion and support services such as spas, Thai massages, beauty businesses, etc. Since 2004, the Thai government has supported companies in this field. The Office of the National Economic and Social Development Board and the Ministry of Public Health have established the vision of Thailand as a World Class Healthcare Destination by declaring the goal of turning the nation into an international health center. Currently, the government's policy is to develop the Thai spa industry as a leading destination for global health tourism (Thailand Wellness Tourism), to be the hub of treatment and health care (Medical and Wellness) in Asia, and to be recognized for health services of (World Class) caliber. According to the literature review, three main factors contribute to the success of the spa industry in Thailand: 1) service quality, 2) marketing strategies, and 3) management. The success elements for the Thai spa business include higher profits, a competitive advantage, customer loyalty, and high-end customers.</p> 2023-05-25T00:00:00+07:00 Copyright (c) 2023 Journal of Rattana Bundit University Factors Affecting the Selection of Accounting Firms of Small and Medium Enterprises Related to International Trade and Transportation 2022-12-09T18:02:52+07:00 Sirinuch Nimtrakoon Phasirat Sayaputra <p>The objectives of this study were to investigate the demographic and service quality factors of accounting firms that influence the selection of accounting firms for enterprises. <br />The samples used in the study were small and medium enterprises related to international trade and transportation registered with the Department of Business Development, Ministry of Commerce, with authorized capital not exceeding 300 million Baht, totaling 104 cases. <br />The instrument employed in the study was a questionnaire. The data analyses involved descriptive and inferential statistical analyses, including One-Way ANOVA and Multiple Regression Analysis. The results revealed that the respondents with different operating periods select accounting firms differently. The aspect of customer care was the service quality factor of accounting firms that affected the selection of accounting firms. Accounting firms can practically use the results as guidelines to improve working procedures and service quality.</p> 2023-03-01T00:00:00+07:00 Copyright (c) 2023 Journal of Rattana Bundit University An Examination of the Influence of Causal Factors on the Core Competencies 2023-02-27T17:11:31+07:00 Pornnipa Plubpla Benjawan Leecharoen Nantaporn Chalaechorn <p>The purposes of this mixed-methods research are to: 1) investigate the direct and indirect effects of the causative elements of leadership in the digital era, corporate trust in unique core skills, and internal branding on Thailand's non-life insurance industry sales; and 2) develop a causal relationship model of factors influencing key competences in the non-life insurance industry. A mixed-methods study was employed in this research. The initial stage involved qualitative research by collecting data from 15 key contributors using a semi-structured interviewing strategy. Purposive sampling was used to choose the samples for this study. The following approach is quantitative research with the 413 life insurance salespeople constituting the sample. The data were analyzed with the LISREL software utilizing the causal relationship approach and structural equation modeling statistics. The internal branding component comes next. Finally, there is the digital leadership element. The following causal elements, directly and indirectly, impact Thailand's non-life insurance sector: corporate digital leadership branding and trust in the company's core sales competencies. Empirical data is useful for theoretical models of core competencies in sales. The sales-only core competence with the most visibility is an operational improvement.</p> 2023-05-25T00:00:00+07:00 Copyright (c) 2023 Journal of Rattana Bundit University Organizational Development Factors According to Government Management Criteria and Performance of District Offices in Bangkok 2022-10-18T16:08:20+07:00 Kanok Pengjinda Achara Lortrakul <p>The purposes of this article were to study 1) the levels of organizational development factors in public administration and operational efficiency of Bangkapi District Office, and 2) the organizational development factors in accordance with public administration affecting efficiency in operations of Bangkapi District Office. The study was conducted by using quantitative research. The population was comprised of personnel of Bangkapi District Office. The amount of sample gained by stratified sampling was 111. The research instrument was questionnaires. Data were analyzed by using descriptive statistics including percentage, arithmetic mean, standard deviation and inferential statistics, multiple correlation analysis and applying principles of stepwise multiple regression analysis. The results revealed that 1) organizational developments in accordance with public administration for the skills aspect had the highest mean and management behavior had the lowest mean, efficiency in operations for the work quality revealed the highest mean, and the expenses had the lowest mean, and 2) organizational development factors in accordance with the criteria of public administration positively affected the efficiency in operations of Bangkapi District Office, which is used to create a framework for development to achieve excellence, including share value, skills and working system.</p> 2023-05-27T00:00:00+07:00 Copyright (c) 2023 Journal of Rattana Bundit University Confirmatory Factor Analysis of the World Health Organization's Quality of Life Measurement Model for the Elderly (WHOQOL-OLD): 2023-01-20T18:07:41+07:00 Jirapat Lekhakula Chalermkiart Feongkeaw <p>The purpose of this research was to examine the confirmatory factors of the Quality of Life Measurement Model for the Elderly of the World Health Organization with empirical data. The data were gathered from 815 senior people who were members of the elderly club in Bangkok and were chosen using a multi-stage selection process. The World Health Organization's Quality of Life of the Elderly Questionnaire was utilized to get the data. The quality of life assessment questionnaire for the elderly, created by the World Health Organization, was found via data analysis using the confirmatory factor analysis model approach. The research findings indicated that each of the six components of the World Health Organization's quality of life evaluation for the elderly was congruent with empirical data. Past, present and future activities component values are at the highest level, then followed by social participation, intimacy, autonomy, sensory abilities and death and dying.</p> 2023-06-01T00:00:00+07:00 Copyright (c) 2023 Journal of Rattana Bundit University