Influential Factors for Level of Perception on Reduction and Refusal of Plastic Use among Venders and Shoppers in Khon Kaen City Municipality Markets

Abstract

This study investigates levels of perception on the reduction and refusal of plastic use among vendors and shoppers in the municipal markets of Khon Kaen City to find the factors that influence levels of their perception. This research used quantitative data collection methods. The sample used for the study consisted of 385 sellers and buyers from 12 urban markets in Khon Kaen City Municipality. It employed a sampling method with non-probability sampling selection. Data were collected using a structured questionnaire and personal interviews. The study used descriptive statistics consisting of frequencies, percentages, means, and standard deviations, and inferential statistics use multiple regression analysis : MRA .

The survey found that the perception level of venders and shoppers in Khon Kaen City was high (67.0%) , and the factors influencing the perception level of plastic reduction and phasing out of sellers and buyers were statistically significant at the level of 0.05 : they consisted of , (1) law enforcement, (2) actions on using substituting materials for plastic, (3) use of substituting packaging for plastic, (4) reducing and eliminating plastic use to help combat global warming and protect the environment, and (5) knowledge of urban sustainability.