Journal of Liberal Arts, Maejo University <p><strong>วัตถุประสงค์</strong> <br>1. เพื่อส่งเสริมและสนับสนุนให้คณาจารย์ นักวิชาการ นักศึกษา และผู้สนใจทั่วไปได้เผยแพร่ผลงานวิชาการ งานวิจัย <br>2. เพื่อเป็นแหล่งแลกเปลี่ยนเรียนรู้ ข้อคิดเห็นทางวิชาการในสาขาวิชามนุษยศาสตร์ สังคมศาสตร์ ภาษาศาสตร์และด้านการพัฒนาสุขภาพ <br>3. เพื่อเป็นการเผยแพร่ประชาสัมพันธ์คณะศิลปศาสตร์ มหาวิทยาลัยแม่โจ้ <br>4. เพื่อเป็นการให้บริการทางวิชาการแก่สังคม</p> <p><strong>Objectives</strong></p> <p>1. To promote and distribute academic work and the research of academics, students, and interested individuals.</p> <p>2. To serve as a platform for the exchange of knowledge and academic findings in the Humanities, Social Sciences, Languages, Linguistics, Literature, Mass Communication, and Health Science.</p> <p>3. To publicise the Faculty of Liberal Arts, Maejo University.</p> <p>4. To offer academic expertise to the general public.</p> en-US ต้นฉบับที่ได้รับการตีพิมพ์ในวารสารคณะศิลปศาสตร์ มหาวิทยาลัยแม่โจ้ ถือเป็นกรรมสิทธิ์ของมหาวิทยาลัยแม่โจ้ ห้ามนำข้อความทั้งหมดหรือบางส่วนไปพิมพ์ซ้ำ เว้นเสียแต่จะได้รับอนุญาตจากมหาวิทยาลัยฯ เป็นลายลักษณ์อักษร (ผศ.ดร.ชนาพร ขันธบุตร) (นางสาวหฤทัย คงธนจารุอนันต์) Thu, 30 Jun 2022 10:41:19 +0700 OJS 60 Translation Strategies in Rendering Literary Features in the Translation of Nirat Meaung Phet from Thai into English <p>This research article aims to survey and analyze strategies used by Sawanee Nivasabutr to render poetic features in Sunthorn Phu’s “Nirat Mueang Phet” in her Thai - English translation, Journey to Phetburi - A Poem by Sunthorn Phu. Supaporn Makjaeng’s concept of Thai poetry is applied for constructing the analytical framework. The analysis covers the translation strategies for rendering sound devices and semantic devices. The analysis of translation strategies at word level relies on the categorization of translation strategies introduced by Baker (2011) and that of figures of speech, Larson (1998). The findings show that 1) the translator adopts the types of stanza, rhyming scheme, and various sound devices available in English poetry to create rhyming effects in the translation; 2) in translating onomatopoeia, the translator uses the equivalent terms in English; 3) in translating phonesthemes, the translator tends to use the equivalent terms in English and paraphrases; 4) in translating clusters of synonyms, the translator uses more general words, more neutral or less expressive words, and paraphrases; 5) in translating word puns, the translator uses loan words, and, in some cases, loan words plus explanation in footnotes; 6) in translating figures of speech, the translator tends to maintain the same types of devices - to some of which explanations are added either in the same stanzas or in footnote; however, the strategies of translating metaphor into<br>simile and paraphrasing are also found. The application of these strategies also<br>reveals an active role of the translator in bargaining between the loss and the gain<br>in translation both in terms of sounds and meanings. Such a bargaining process<br>also reflects the tension between ‘domestication’ and ‘foreignization’ in Venuti (1995)’s term through the attempts of the translator to domesticate both prosodic patterns and contents in the context of target culture to facilitate the reader’s understanding of a poetry from abroad and to maintain and creatively reproduce the styles and meanings of the original work under the constraints of prosody and linguistic resources in the target language.</p> Hataya Anansuchatkul Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 Storage and Retrieval of Lanna Information Resources at the Institutes of Information Services in the Upper North of Thailand <p>This research aimed to explore the storage and retrieval of Lanna information resources at the institutes of information services in the Upper North of Thailand. This qualitative research used a semi-structured interview to collect data from 2 groups of key informants which consist of 1) 7 librarians and 2) 12 library users from 7 institutes of information services in the Upper North of Thailand. The results reveal that every institutes of information services acquires Lanna information resources by purchasing and requesting or donations. Some institutes of information services also have their own publications and replicate of the original resources from other libraries. Furthermore, they use Dewey Decimal Classification for classifies printed Lanna information resources, meanwhile, they use numerical filling system for each type of non-printed Lanna information resources. In addition, all institutes of information services have their own storages which include printed materials and non-printed materials, as well as electronic databases. Moreover, institutes of information services in the Upper North of Thailand’s users retrieve Lanna information by using Online Public Access Catalog (OPAC) twice a week and also purpose for studying and teaching in Lanna historical aspects. Most of users create their own words which are keyword, free term, natural language and specified words in both Northern Thai language and standard Thai language for information retrieval.</p> Praewnapa Sriwantan, Watsaporn Arayaphan Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 The Development of a Handbook for Activities Promoting Health Education Learning about the Coronavirus Disease for Students in Phra Nakhon Si Ayutthaya Province <p>The purposes of the study were 1) to develop a manual for organizing learning activities to promote learning health education about coronavirus infection for students in Phra Nakhon Si Ayutthaya Province, 2) to study the results of learning activities to promote health education learning about a coronavirus infection, and 3) to study the awareness of perception about coronavirus. The research methods had four Phases: 1; Planning Stage, Phase 2; operational Phase 3; observation and recording stage, and Phase 4; reflection stage. This is asingle-group experimental model with 30 students in Phra Nakhon Si Ayutthaya as a target group. The research instruments were questionnaires, interview forms, knowledge test. The statistics research statistics were percentage, mean, standard deviation, and dependent t-test. the results of the research were as follows: 1) A manual was provided to organize 20 activities to promote learning of health education courses on coronavirus disease 2) the effectiveness of the using activities to promote the learning of health education courses on… the disease was found. It was found that (1) students had higher level of knowledge about coronavirus disease after studying at a significant level of .01, (2) students had higher level of prevention and control skills at a significant level of .01, (3) students had higher level of awareness about Coronavirus disease even after 4 four weeks they joined the activities at a significant level of .01</p> Wacharapatr Techawattanasiridumrong, Wacharapatr Techawattanasiridumrong Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 Analysis of the Cultural Communication to Reproduce the Inthakin Legends <h5 style="text-indent: 40.5pt;"><span style="font-size: 14.0pt; font-family: 'TH SarabunPSK',sans-serif; font-weight: normal; text-decoration: none; text-underline: none;">The research of Analysis of the Cultural Communication to Reproduce the Inthakin Legends was a qualitative research based on the survey with 4 Inthakin legends<span lang="TH">. </span>The objectives were to study the changes of Inthakin Legends both in form and content<span lang="TH">, </span>to study the existence and change meaning of 4 Inthakin Legends, and to study the factors that affect the existence and change meaning of Inthakin Legends<span lang="TH">. </span>By using the concept of Tradition Selection of Raymond Williams guide in the analysis, the research results show that Inthakin Legend Story created by The Tourism Authority of Thailand<span lang="TH">,</span> Suwankhamdang Legend<span lang="TH">, </span>600 year celebration of Pha That Jedi Luang of Inthakin Legend and Oral History of Inthakin Legend have changed in both form and content to be consistent with the interests of the creators behind the legend<span lang="TH">. 4 </span>Inthakin Legends have changed the essential contents such as following: townspeople, evil ghosts, the relevant location, the irreverence of two giants and Sao Inthakin, Moreover, the name of people who build up Sao Inthakin and the method of building have also been changed. Therefore, senders, receivers, messages and medium are factors of existence that change the meaning of Inthakin Legend.</span></h5> Ladda Chittakuttanon Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 Problem Analysis and Quality Assessment of Translation from Thai to Chinese with Baidu Translate and Google Translate Translation Tools <p>Chinese translation from the translation tools : Baidu Translate and Google Translate,<br>and 2) to assess the quality of Thai - Chinese translation from those tools. The sample sentences were taken from Thai AirAsia magazines. To find the translation problem, the collected data in forms of words, phrases, and sentences were carefully analyzed. Then the translation principle of Yan Fu and the criteria for translation assessment of Institute of Linguist’s (IOL) Diploma in Translation were used to assess the quality of translation. In addition, the questionnaire for evaluating translation quality, which were answered by 20 Chinese lecturers, was employed as a research tool. The research showed the following findings. First, the problem of word translation is mostly caused by the inability to use the polysemous words in the correct context. Second, the phrase translation problem is the word order, and third, the translation problem of compound sentences are the misuse of conjunctions and punctuations, and the wrong word order; while the complex sentence are the problem of modifier order and the misuse of polysemous verbs. Lastly, in terms of translation quality, Google Translate has a good quality; while<br>Baidu Translate requires improvement. The research also suggests that Google Translate is more appropriate than Baidu Translate to transliterate the proper noun. The user should be extremely careful on the use of English borrowing words in Chinese and the verb modifiers. The variety of sentence connectors, the word order, and the missing translation of modifiers all require greater attention in sentence translation. Moreover, the translation tools are ineffective in complex sentences with predicate modifiers.</p> Kanlaya Khaowbanpaew Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 A Study of English-Thai Translation of Conditional Sentences Based on a Learner Corpus <p>This article presents the results of a study examining the translation of conditional sentences from English into Thai, based on a learner corpus compiled from pre- and post-translation tests. Test takers were 60 undergraduate English major students at the Faculty of Arts, Silpakorn University, who were enrolled on the Introduction to English-Thai Translation course. The objective of this research was to identify problems learners encountered when translating conditional sentences and offer guidance for solving problems more effectively. The computerassisted corpus analysis revealed that 17 keywords were frequently used, consisting of modal verbs, aspect markers, and adverbs. Frequency lists were then organized as document-feature matrixes. The correspondence analysis of those matrixes was conducted to explore the correspondence between the function words’ frequency patterns and types of conditional sentences. The results clearly distinguished conditional sentences in Thai translations between two types of real conditionals and three types of unreal conditionals. Although in Thai, there are no verb inflections to indicate “Tense” - the device distinguishing types of English conditionals - Thai learners compensated by using a variety of Thai function words to render original meaning and by adding adverbs, particularly when translating unreal conditionals. The results suggested that the learners had a better understanding of English conditional sentences and could effectively solve their translation problems.</p> Supakarn Pathong Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 The Size of Multi-Word Units Used in English O-NET Exams and the Influence of Multi-Word Units Used in English O-NET Exams on Learners’ Test Performance <p>This research aimed to study 1) the percentage of multi-word units used in<br>English O-NET exams, 2) the influence of multi-word units used in English O-NET<br>exams on learners’ test performance, and 3) the multi-word level of learners. The participants in this study were 321 Thai students of grade 12. There were 3 research instruments consisting of 1) the English O-NET exams for grade 12 students, 2) the instruments for analyzing multi-word units, and 3) the multi-word test. The findings showed that the average amount of multi-word units used in the 2005-2010 and 2015-2018 O-NET exams was 1.48%. In analyzing the average amount of multi-word units in each O-NET exam, the results revealed that the highest amount of multi-word units was found in the 2016 O-NET (2.40%). In total, the average amount of multi-word units used in the O-NET exams (1.48%) did not affect the participants’ text comprehension and test performance because the amount was less than the sufficient number for learners to comprehend each text at 2% (Hu &amp; Nation, 2000; Schmitt, Jiang &amp; Grabe, 2011). However, among all the O-NET exams, the amount of multi-word units which is more than the adequate number for their text comprehension at 2% can be found merely in the 2016 O-NET (2.40%); this amount of multi-word units affected the participants’ text comprehension and test performance. According to the participants’ knowledge of multi-word units, they had the average scores of 8.63 or 17.26%. This research work will benefit greatly the O-NET development committees by contributing to the planning and improvement of the use of multi-word units in English O-NET exams. Moreover, it also raises teachers’ awareness about students’ low level of multi-word knowledge and might encourage them to teach English multi-word units explicitly in class.</p> Supika Nirattisai Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 Factors Influencing Students' Happiness on Prince of Songkla University, Trang Campus <p>The objectives of the research were to investigate of students’ happiness<br>and to find out predictor variables of students’ happiness on Prince of Songkla<br>University, Trang Campus. Two hundred subjects were recruited using stratified sampling and data were collected using a questionnaire on factors influencing<br>students’ happiness and an 8-item self-administered happiness survey modified<br>from HAPPINOMETER: Happiness can be measured by yourself. The data were<br>analyzed using mean, standard division, Pearson’s correlation coefficient and<br>stepwise multiple regression analysis. The study found as follows. 1)The overall<br>happiness among students was at a high level ( = 3.78, S.D. = 0.48) 2) Factors<br>influencing happiness were adaptation ability, emotion management ability and<br>peer acceptance had positive relationships with students’ happiness.</p> Nutnaree Srichai, Korada Mattayakorn, Jirawat Tansakul Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 Effects of Square Hopscotch Exercise Program on Body Composition and Quality of Life in Overweight Children <p>The purpose of this study was to examine the effects of square hopscotch<br>exercise program on body composition and quality of life in overweight children<br>aged between 10-12 years thirty-eight, were divided into 2 groups, matching<br>selected as a control group (n=19) and an experimental group (n=19). The control group was assigned to perform activities as normal daily living. The experimental group was participation with 60 minutes, exercise program 3 days a week for 6 weeks. Body composition and quality of life were measured. Data were analyzed using paired t-test to determine the difference between pre-test and post-test. Moreover, independent t-test was used to determine the difference between groups. The result showed that 1) Compared with baseline, the body fat percentage was lower in the experimental group (p&lt;0.05); moreover, the fat free mass and muscle mass were higher (p&lt;0.05). The control group had higher muscle mass than pre-test (p&lt;0.05). The quality of life (parent edition) had higher scores than the baseline in the experimental group (p&lt;0.05).<br>2) Between two groups, the experimental group had higher in fat free mass<br>than the control group (p&lt;0.05). The quality of life (children edition) was not<br>different. However, the experimental group had higher scores in the quality of life (parent edition) than the control group (p&lt;0.05). Discussion and conclusion The square hopscotch exercise program can improve body composition (i.e., body fat percentage, fat free mass and muscle mass). Additionally, the exercise program can improve quality of life in overweight children. Therefore, this exercise program could be an option as an extracurricular activity in school.</p> Oratai Kanlayawut, Thanomwong Kritpet Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 Live Music Truck: The Popularity of Community Activities in the Northeast of Thailand <p>Live music truck is a social phenomenon found in festive activities in the<br>Northeast (Isan Region) of Thailand. The purpose of this paper was to study<br>background and development of live music truck, the popularity of community<br>activities in which the live music truck is used in a northeastern province of Thailand. The study employed a qualitative research methodology. The data was collected by implementing in-depth interviews with five community leaders, five<br>knowledgeable locals, ten local people, and five life music truck owners. The<br>participant and non-participant observations were also used. The obtained data<br>was analyzed by using content analysis. The results found that the live music truck was created by adapting existing cultural heritage to social changes, media, and modern technology by combining the prominence of music cultures, such as folk musical instruments, and music performance in local festivals in the Northeast. This adjustment aimed to create a new form of entertainment that served the needs of people in the local community and other areas. Implementing the new media drew attention from many people from inside and outside the community to participate in the activities and way of life of the Isan people, who use music for rites of passage, calendars, and rites of social festivities. Throughout the last decade, the live music truck's popularity has steadily increased.</p> Ittipong Thongsrikate Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 Communicative Elements and Linguistic Strategies for Commenting on Depression Pages: A Discourse Analysis and Pragmatics Approach <p>Major depressive disorder is a disease affecting the mind and work of many<br>people in Thai society, nowadays. This research article aimed to analyze communicative components and linguistic strategies for commenting on depression pages. Data were collected from “Letter from Depression Page” and “Beloved Depression Page (Suemsaoteerak Page)” from November 1, 2019 - May 30, 2020. The analysis results revealed that in terms of the communicative elements about depression, a facebook page is a new medium, called “facebook discourse”, and it is the space for a group of people with the same objective used to express their opinions and attitudes. A tone of understanding and concern, affecting the norms of interactions and interpretations was used to convey stories and encourage patients with major depressive disorder. Thirteen linguistic strategies, namely expressing the feelings and needs of commenters, giving encouragement, comparing, agreeing with posts, giving reasons, disagreeing, complaining, mentioning the events or experiences of the commenters, asking for advice, giving advice, asking for sympathy, rhetorical<br>questions and reprimanding were used. These linguistic strategies reflected the<br>thinking of people with depression and also showed empathy as friends or consultants of the communication event participants with and without major depressive disorder. Therefore, the depression pages on Facebook are not only responsible for creating understanding between patients and communication event participants, but also creating understanding for the people in society because remedial treatment of patients with major depressive disorder requires cooperation among health workers, patients, family and society.</p> Siravast kavilanan Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 Components of Destination Image, Overall Satisfaction and Behavioral Intention of Lao Tourists Traveling to Luang Prabang during the Covid-19 Pandemic <p>The objective of this article is to examine the causal among components<br>of destination image, overall satisfaction, and behavioral intention of Lao tourists visiting Luang Prabang during the COVID-19 epidemic. The structural equation model (SEM) of the MIMIC model was applied to analyze data obtained from interviews with 300 Lao tourists who traveled to Luang Prabang during the COVID-19 pandemic. The variables used in this study consisted of 11 observed variables, 2 internal latent variables: overall satisfaction and behavioral intention. The components of destination image are 5 external observed variables. The results of the study revealed that different components impact on overall satisfaction and behavioral intention in different way. Culture and entertainment and leisure were two most significant components that increased the level of overall satisfaction and encouraged positive behavioral intention of local tourists who visited Luang Prabang. Therefore, to encourage local tourists to revisit or recommend others to travel to Luang Prabang, the creation of promotional images should be upon culture, and entertainment and leisure.</p> Latsamy Bounpathaph, Akarapong Untong, Valailada Tavonmongkolkij Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 Influences of Big Five Personality, Job Characteristics, Perceived Self-Efficacy on Organizational Citizenship Behavior of Sale Representatives in an Agro Industry Company <p>The objectives of this research were to study 1) the relationship among big five personality, job characteristics, perceived self-efficacy and organizational citizenship behavior of sale representatives in the an Agro Industry Company and 2) to study the influence of big five personality, job characteristics, perceived self-efficacy on organizational citizenship behavior of sale representatives in an Agro Industry Company. The sample of this study were 210 sale representatives in an Agro Industry Company by stratified random sampling and simple random sampling. Data were collected by questionnaires on the big five personality, job characteristics, perceived self-efficacy, and organizational citizenship behavior. Statistical methods used for data analysis were percentage, mean, standard deviation, Pearson’s product moment correlation coefficient, and enter multiple regression analysis.</p> <p>The results showed that: 1) all dimensions of personality except neuroticism personality, all dimensions of job characteristics and perceived self-efficacy were correlated with organizational citizenship behavior of sale representatives in an Agro Industry company at 0.01 level of significance and 2) agreeableness personality, autonomy and feedback of job characteristics, perceived self-efficacy could predict 67.2 percent of organizational citizenship behavior at 0.01 level of significance.</p> Kanjana Tangkaew, Thipthinna Smuthranond, Thipthinna Smuthranond Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 Proceeding Work Integrated Thai Language Learning Activity for Chinese Students with Different Levels of Thai Communicative Skills and Learning Behavior <p>This action research aimed at proceeding the work-integrated Thai language learning activity for Chinese students of Thai Language and Culture Curriculum, Faculty of Humanities, Chiang Rai Rajabhat University, and developing an innovation to support Thai learning activity for Chinese students. The result revealed the effectiveness of field work activity for Chinese students and the development of innovation that supported a work-integrated Thai language learning activity. The innovation, “Model of Thai Learning Activity by Assistance for Chinese Student”, which was applied from the technique of peer-assisted learning corresponded to the learning behaviors of Chinese students with different levels of Thai communicative skills and learning behaviors. The implementation of the activities also led to discovering the “Four-Sector Collective Purpose Model” which can effectively help finding the agreement among associative organizations, involved with the learning activity.</p> Somprasong Saeng-in, Kornchanok Nanthakanok Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 Ethics in Public Sector Administration: Literature Review Chapter <p>Ethics plays a crucial role in all social status of human being, including in public sector administration. Ethics are integrated into its policies, principles and management procedures in order to make public benefit, create innovation, protect natural environment and human rights. The objective of this academic article was to review the literature on the fundamental principles of ethics, backgrounds and theories regarding to ethics, factors causing the ethical dynamics, ethical criteria, ethics in Political Science, as well as ethics in public sector administration in both general social context and Thai social context. However, ethics is a systematic realization of human morals that should be performed in their daily life in order to make peace and well-organization in society. The ethics theory has evolved three periods which consists of traditional, medieval and modern. While the social and the psychological factors have been a driving force the ethical dynamics, however, ethical criteria were identified by the different perspectives of academic groups. Whilst, the aim of ethics and political science has the main focus on the moral goodness of individuals, while, political science focus on peace and security of public. Moreover, the ethics of public sector administration in a general social context pins point at the performance of government officials and government employee and executives. On the other hands, Ethic in the Thai social context emphasizes on religious and legal principles.</p> Thuanthong Krutchon, Thuanthong Krutchon Copyright (c) 2022 Fri, 24 Jun 2022 00:00:00 +0700 January-June 2022 (มกราคม-มิถุนายน 2565) Liberal Arts, Maejo University - Copyright (c) 2022 Thu, 30 Jun 2022 00:00:00 +0700