Published: 2021-06-22

Articles

The Influences of Marketing Communications in YouTube on Behavior of Generation Y and Z Consumer

Worawan Ongkrutraksa

1-12

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Using Big Data in Crisis Management and Communications of Mobile Service Providers

Nuttanan Wittayatechakul, Tatri Taiphapoon

13-33

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The Impacts of Social Media on Adolescents

bussaba suteetorn

34-48

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Clusters and Communications Channel Usage of Affluent Organic Product Consumers

Bu-nga Chaisuwan

49-66

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Consumers’ Exposure, Satisfaction and Purchase Intention Towards Content Marketing on Instagram Stories

Jirapa Khemabenjapon, Suthiluck Vungsuntitum

67-80

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Governmental Public Relations in Siam AD 1910 - 1932

Napawan Tantivejakul

81-100

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Factors Predicting Consumer’s Loyalty to One Stop Service On-Demand Application

Sirawan Panswad, Teerada Chongkolrattanaporn

101-119

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Thai Travel Bloggers on Facebook and their Consumers: From Characteristics, to Brand Engagement, Trust And Thai Consumers’s Behavior on touristic products

Kunlaya Ploysaingam, Parichart Sthapitanonda

120-137

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Brand Orientation Concept: A Comprehensive Review

Kanok Amornpatipat, Saravudh Anantachart

138-158

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