A Study of Tourism Logistics Management Influencing Perceived Value of Rail Tourism
DOI:
https://doi.org/10.14456/ajmt.2024.7Keywords:
Tourism Logistics Management, Rail Tourism, Percieved Value of TourismAbstract
This research aimed to compare the differences in personal factors affecting the perceived value of rail tourism classified by gender, age, income, and education level, and to study the impact of tourism logistics management on the perceived value of rail tourism. The participants of the present study were 385 Thai tourists, obtained through accidental sampling. Quantitative data were collected using a questionnaire with a reliability coefficient of 0.88. The statistical methods employed for data analysis included descriptive statistics, Pearson's correlation, one-way analysis of variance (ANOVA), and multiple regression analysis using the Enter method, with a statistical significance level set at 0.05. The findings revealed that respondents with different personal factors, such as gender, age, income, and education level, did not significantly differ in their overall perceived value of rail tourism. Tourism logistics management, comprising physical flow, financial flow, and information flow, significantly influenced the perceived value of rail tourism at a 0.05 level. The factors with the most significant impact were financial flow (β = 0.443), followed by physical flow (β = 0.124) and information flow (β = 0.106). The results of this study can be used as a guideline for planning marketing strategies to promote rail tourism by emphasizing effective logistics management and enhancing tourists’ perceived value.
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