Published: 2025-12-24

Full Issue

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Academic Articles

A Discourse Analysis of Reports on COVID-19 Epidemic in People’s Daily (2020-2023)

Wang Fang, Kanokporn Numtong, Siriwan Likhidcharoentham

1-13

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Cultural Capital and Cultural Adaptation of the Lao-Wiang Ethnic Group in Ban Khong, Photaram District, Ratchaburi Province: A Case Study of the Boon Khao Jee to Boon Khao Lam

Nareema Sangwiman, Duangjit Sukhapabsuk

14-25

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Research Articles

Consumer Satisfaction with the Marketing Mix of the Chinese Beverage Brand MIXUE: A Case Study of Consumers in Mueang District, Nakhon Si Thammarat Province

Manaporn Banpurng, Arithat Witchutraiphop, Supanida Phinatha, Siriwan Saelim, Banlang Sudjit, Lalitphat Thongdonhab, Sirivimon Ridtidach, Onjira Ruttanathip, Lakkana Bunplod

26-41

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The Relationship Between Work Motivation and Organizational Commitment of Teachers in the Office of the Private Education Commission (OPEC) Service Area Office Bangkok 16

Nittaya Daneesaman, Khukrit Silalaiy

42-54

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Influence of Customer Relationship Management and Service Quality Affecting Loyalty: A Case Study of Cosmetics Shops with Membership Cards in The Modern Trade Department Store in Surat Thani Province

Chananda Bamrung , Atcharawan Rattanaphan, Wanwichanee Thongintharaj

55-72

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A Study of Problems and Guidelines for Professional Teaching Practices in Korean Language: Korean Studies Major, Faculty of International Studies, Prince of Songkla University, Phuket Campus

Netima Burapasiriwat, Kim Yongsu

73-84

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A Study of Conceptual Metaphors of Humans in Chinese Idiomatic Expressions

Benyatip Suphakalin

85-101

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The Development of Smart Cities in Smart Governance: A Comparative Case Study of Shanghai, China, and Phuket and Khon Kaen Provinces, Thailand

Banthita Pathravishkul, Kobboon Viriyayingyong

102-118

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A Comparative Analysis of the Malayan Communist Party’s Role in Rural and Urban Areas during the Malayan Emergency (1948–1960)

Luca Gunetti, Pittaya Limbut

119-131

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The Intersection of Decolonization and Linguistic Diversity in a Malaysian Chinese novel: Monkey Cup

Yue Zhao, Jirameth Rungruang

132-145

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