Published: 2025-05-27

Full Issue

FULL ISSUE

Academic Articles

Discourse Analysis of Lifelong Education Policy in China

Guoxiang Zhao

87-93

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Research Articles

Analysis of Factors Influencing Farmers' Decision to Become Community Business Entrepreneurs in Surat Thani Province

Siripat Chodchuang, Ph.D., Jirayuth Chantanaphant , Chompunoot Duangjan, Ph.D.

1-17

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Innovative Factors Influencing the Decision to Stay at 3-Star Hotels in Phuket Province among Generation Y Tourists

Vitsaroot Kayem , Assoc. Prof. Kanokkarn Keawnuch, Ph.D.

18-30

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The Service Quality Factors of Small Accommodation in Phatthalung Influencing Thai Tourists’ Loyalty

Sirikanya Thongseng, Assoc. Prof. Kanokkarn Kaewnuch, Ph.D.

31-48

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The Environmentally Responsible Tourists' Behaviors in Nature-based Tourist Destination: A Case of Ko Phra Thong Wetland

Dr. Kochaporn Chunjan, Dr. Kanyapat Pattanapokinsakul, Assoc. Prof. Dr. Nimit Soonsan

49-64

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The Influence of Media Exposure to Marketing Information on the Travel Decision-Making of Chinese Tourists in Phuket, Thailand

Supachai Jeangjai, Ph.D., Pittaya Limbut, Ph.D., Asst. Prof. Emeela Wae-esor, Ph.D.

65-75

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Cultural Ecology: Land Ownership of Hmong Ethnicity in Houi Han Community Chiang Rai

Assoc. Prof. Adisorn Pusara, Ph.D.

76-86

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Factors Affecting Employee Loyalty in The Accommodation Business after Covid 19 Pandemic

Asst. Prof. Porramate Jaratmetakul, Ph.D., Asst. Prof. Tongrawee Silanoi, Ph.D., Angkana Yingkamhang

94-107

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Behaviors and Needs of Wellness Tourists in Phuket, Thailand: A Study of Middle Eastern Tourists

Nuansamorn Ounhaprateep, Asst. Prof. Emeela Wae-Esor, Ph.D., Nuannut Khieowan, Ph.D.

108-117

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Challenges in the Management of Maritime Transport on the Mekong River Between Chiang Saen Port and Guanlei Port, and Their Impact on Thai-Chinese Border Trade

Kansinee Rodliang , Pornpawis Lhapeerakul, Ph.D.

118-141

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