Published: 2022-12-22

Full Issue

FULL ISSUE

Academic Articles

Thailand and the challenge of using educational technology for online Chinese teaching

Supachai Jeangjai Ph.D.

129-158

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The critical role of Chinese calligraphy in the encouragement of teaching and learning Chinese characters for basic level of Thai students

Sawit Kormongkolkul, Assoc. Prof. Dr. Chatuwit Keawsuwan

190-229

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Research Articles

Integrated marketing communication affecting consumers’ decisions in purchasing community enterprise product: a case study of oyster chili paste

Siripat Chodchuang, Ph.D., Kanokwan Khunthintara , Natthatida Timjit, Piyathida Khongchart, Piyatida Boonyung

1-27

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An investigation of senior tourist’s expectations and satisfaction: a case study of Andaman Provinces, Thailand

Patthawee Insuwanno, Asst. Prof. Dr. Kullada Phetvaroon

28-61

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Chinese language curriculum design and supplementary activities for Upper Secondary schools in Southern Thailand

Pichai kaewbut, Ph.D.

62-92

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COVID-19 management and the effectiveness of government support of the tourism SMEs in Phuket

Kris Sincharoenkul

93-128

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Developing a workshop curriculum to enhance the ability to produce learning packages for primary 1 Thai language teachers

Jesada Boonmahome, Asst. Prof. Geerarat Chiravate, Pranee Seenak, Ph.D.

159-189

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Exploring MICE travelers’ desires and perception on marketing mix factors (7Ps) towards community-based MICE activities

Athitaya Pathan, Ph.D., Saranya Srithong, Ph.D., Chachaya Yodsuwan, Ph.D.

230-275

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The speech processing strategies used by Thai university students in acquiring chinese “Ba” constructions based on multidimensional model

Asst. Prof. Dr. Lin Caijun

276-293

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Needs and guidelines for the development of an enrichment curriculum to enhance reading literacy for student teachers of Thai language major

Sueksa Benjakul , Asst. Prof. Dr. Siriwan Vanichwatanavorachai , Asst. Prof. Dr. Chonasith Sithsungnoen, Assoc. Prof. Dr. Marut Patphol

294-321

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