Published: 25-06-2022

Introduction

Editorial

Siri Poopongwattana, Siri Poopongwattana

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Editor

Siri Poopongwattana

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Peer Reviewers

Siri Poopongwattana

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Content

Siri Poopongwattana

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Journal Manual

Siri Poopongwattana

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Academic Articles

Using Digital Marketing Tools for Consumers to Make Purchasing Decisions Easier

Karanpat Imprasert

1-15

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Articles

Factors Affecting Farmers' Perchas Intention to buy to Freshwater Fish Breeds in Pathum Thani Province

ธีรวุฒิ แก้วเฮียง, Purinut Yamakanith; Panisa Mechinda; Siriprapa Prachumsong, Sirapop Rukkachart

Development of Modern Marketing Strategies for Date Palm Farmers in Uthai District Phra Nakhon Si Ayutthaya Province: A Case Study of Sua

Puttipong Meechana, Panjathun Boonyakiat, Nutthan Sanguankeaw, Panisa Mechinda, Rujikarn Sanont

16-29

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A Study of Demographic Characteristics Affecting Behavior and Purchase Intention of Freshwater Fish Species of Farmer in Pathum Thani Province

Siriprapa Prachumsong, Sirapop Rukkachart, Theerawut Keawheang, Panisa Mechinda, Purinat Yamakanith

30-47

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Marketing factor Affecting Consumers' Intention to Buy Suan Phu Yai Thong Dates in Bangkok

Dumrongsak Suesahwatwanit, Jirayoot Chamchuenchai, Khomsan Hophunchat, Panisa Mechinda, Purinat Yamakanith

48-60

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Digital Marketing Strategy of Online Entrepreneurs on Platforms in Thailand

Piyapa Daengdet

61-70

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The Relationship between the Marketing Mix and Consumers Behavior of Football Field for Rent in Hua - Hin District, Prachuap Khiri

Ratchapark Duangfa, Luxanawadee Boonyasirinun

71-85

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The Electronic Payment Acceptance of Gen X and Gen Y in Nonthaburi

Jirapa phansoree, Karanpat Imprasert

86-101

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