Editorial

Editor

Peer Reviewers

Content

Full Paper

1-341

The Influence of Country of Origin, Marketing Mix, and Brand Equity on Repurchase Intention toward Chinese Franchise Beverage Brands in Chiang Mai Province

1-16

The Influence of Perceived Value and Health Consciousness on the Purchase Intention of Ready-to-Drink Lemon Soda

17-38

Stimuli Influencing the Travel Decision-making of Mutelu Tourists in Thailand

39-60

Factors Affecting the Decision to File Personal Income Tax Returns Online Among Taxpayers in Phayao Province

61-80

Perceived Safety, Trust, and Perceived Service Quality on User Loyalty in Ride-Hailing Applications in Thailand

81-105

The Influence of Work Autonomy and Competence on Organizational Commitment of personnel under the Office of the Suphanburi Primary Educational Service Area 2

106-125

The Influence of Sustainability Report Disclosure, Board Roles and Responsibilities, and Capital Structure on the Rate of Return of Technology Companies Listed on the Stock Exchange of Thailand

126-146

Factors Affecting Savings and Investment of Employees: A Case Study of the Government Savings Bank in the Suphan Buri Area

147-166

The relationship between Cash Flow and Profitability and Return on Investment of Listed Companies Agricultural and Food Industry on the Stock Exchange of Thailand

167-188

Factors Affecting Intention to Stay of Doctors in the Bureaucratic System through Job Satisfaction and Employee Engagement : A Case Study of the Department of Medical Services

189-210

Factors Influencing Investment Behavior of Young Investors in Bangkok

211-228

The Impact of Brand Equity on Baby Bath Purchase Intention: International vs. Local Brand

229-257

The Marketing Mix Factors Affecting Consumer Purchase Decisions for Ice Cream in Bangkok

258-271

Analysis of Consumer Purchasing Decision Behavior for Sachet Lipstick in Nonthaburi Province

272-291

Factors Influencing Tourists’ Intention to Visit Sam Chuk Community Market in the Digital Era

292-313

Potential Analysis of Ban Phang Thia Community Enterprise Based on the Department of Agricultural Extension Standards for Readiness toward the Thailand OTOP Product Champion Selection Program

314-341