Using Digital Marketing Tools for Consumers to Make Purchasing Decisions Easier

Main Article Content

Karanpat Imprasert

Abstract

When the Internet plays an increasingly important role in the daily life of consumers. The business sector has to adapt in order to keep up with changing behaviors and technologies. This will enable business entrepreneurs to choose from digital marketing tools in 5 areas: 1) Content Marketing; 2) Website; 3) Social Media Marketing; 4) E-mail Marketing; and 5) Search Engine Optimization (SEO). Purchase decision process can be stimulated in 5 stages: 1) Awareness stage - problem or need recognition, 2) Search for information stage; 3) Evaluation of alternative state; 4) Decision making stage; and 5) Post-behavior stage that meet consumers’ needs better in the future. This will be benefit of marketer for future marketing plan.

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How to Cite
Imprasert, K. (2022). Using Digital Marketing Tools for Consumers to Make Purchasing Decisions Easier. RPU Journal of Business Administration, 1(1), 1–15. Retrieved from https://so03.tci-thaijo.org/index.php/RPUBAJOURNAL/article/view/261820
Section
Academic Articles