Vol. 16 No. 2 (2021): July - December 2021

View Vol. 16 No. 2 (2021): July - December 2021

Published: 30.12.2021

Full Issue

Full Issue

Research Articles

SAVING BEHAVIOUR AMONG INDUSTRIAL LABOURS THROUGH THE LENS OF EXPLORATORY STUDY

Ronnakron Kitipacharadechatron, Atsawaluk Ratchapolsit

1-14
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ABDUCTIVE THINKING FOR DESIGN THINKING STRATEGIES IN BUSINESS RESEARCH METHODOLOGY

Petcharut Viriyasuebphong, Petchprakay Kultangwattana

15-32
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THE DEVELOPMENT MODEL OF LOGISTICS COST FOR TRANSPORTATION INDUSTRIAL

Nattawadee Keeratisiri, Bunchai Bunchai Sae-Sio

33-48
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A STUDY OF THE CHARACTERISTICS OF ENTREPRENEURS IN THE DEVELOPMENT OF AUTOMATION AND ROBOT SYSTEMS TOWARDS BUSINESS OPERATIONS

Teetut Tresirichod

49-64
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FACTORS AFFECTING THE INTENTION TO USE O2O E-COMMERCE IN COMMUNITIES’ PRODUCTS PURCHASING OF GENERATION Y CUSTOMER

Salitta Saributr, Pimpa Hirankitti, Napaporn Nilapornkul, Dolaya Chaturongakul, Akarawath Jathuwarodom, Poonsak Poolmuangrat

65-87
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GUIDELINES FOR PROMOTING SUCCESS IN THE OPERATIONS OF COMMUNITY ENTREPRENEURS IN THE WESTERN REGION

Chantana Pongsittikanchana, Thongchai Pongsittikanchana

89-102
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THE RECOMMENDATIONS FOR POLICY: STRATEGY MODEL FOR SURVIVAL ADAPTATION IN THE NEW NORMAL ERA OF ENTRERENEURS IN NAKHON NAYOK PROVINCE

นัชส์ณภัทร์ เจียมวิจิตร

103-120
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DEVELOPMENT OF MARKETING STRATGIES FOR HANDBAG MADE FROM VETIVER GRASS UNDER THE BURAWA BRAND

Kantapon Krankum, Tuchanon Fugfang , Thanakorn Thammarit, Pimpa Hirankitti, Nathamon Buaprommee , Panisa Mechinda

121-140
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BEHAVIOR AND FACTORS AFFECTING THE DECISION TO PURCHASE SAFE VEGETABLES PRODUCTS THROUGH E-COMMERCE AND MULTI-CHANNEL MARKETING OF CONSUMERS IN BANGKOK METROPOLITAN AND THE VICINITIES

Wisit Rittiboonchai

141-154
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THE DEVELOPMENT MODEL FOR INTEGRATING GOVERNMENT POLICIES TO PROMOTE THE ELECTRIC VEHICLE INDUSTRY SUSTAINABILITY OF THAILAND

Prati Suwannapugsin, Supasit Lertbuasin

155-170
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Academic Articles

ISSUES OF 3 MISUNDERSTANDINGS IN COMPENSATION MANAGEMENT

Wanvicechanee Tanoamchard

171-184
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MARKET EQUILIBRIUM IN THE NEW S-CURVE IN THAILAND AFFECTED BY THE DIGITAL TRANSFORMATION

Chanattee Poompruk, Nanthanit Erbim

185-198
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Book Review

Book Review: Marketing 5.0

Narong Siriwathanawiroth

199-202
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