Perception Behavior of Political New Online Media of People in Maha Sarakham Province
Keywords:
Political Information, New Online Media, Perception BehaviorAbstract
The research on perception behavior of political new online media of people in Maha Sarakham Province has the purpose of this study was to study the behavior of
receiving political information via online media and studying the characteristics. The demographic correlates with the interest in political news content through online
media of people in Maha Sarakham. This research was conducted by conducting quantitative research. Quantitative research was used as a tool to collect data from the
sample. This is the population of Maha Sarakham province that the researcher used to represent the population in 8 provinces of 625 people.
The research found that 64.96 percent of the respondents were politically active via online media, 85.96 percent were politically active via mobile phones (85.96
percent), followed by political news via computer tablets,66.26 percent of the peoplewere politically active via Face book/Fan page. They were satisfaction of political newsvia online media was high (X= 3.77, SD = 0.688), it was found that background factors such as sex, age, occupation and income all affect only access behavior. (Significant at
the.05 level.) People with different occupations have access to political information. The level of interest in political news content via online media was statistically
significantly different at.05 levels. Interestingly, the unemployed group had higher levels of information perception via online media than those in the occupation. Farmer
and general contractor. They tend to perception more political information via online media than others. The suggestion is should organizations to communicate with the
public by Information dissemination via online media. And should use the Face book or Face book Fan page. Government agencies should promote the installation of
Internet networks, especially the public Internet network. This will enable people to connect to the network, which will give people more access to online news.
References
Atchara Chatchareompon, Leelawadee Watcharob and Wutthipong Phongsuwan.(2018). “The Impact of Social Media on Customers’ Perception: A Case Study of PTT Public Company Limited”. JOURNAL OF HUMANITIES AND SOCIAL SCIENCESSURIN RAJABHAT UNIVERSITY, 20 (1) : January-June 2018.
Bangkok University Research Center. (2008). What do young people think about Thaipolitics today?. Bangkok : Bangkok University. [In Thai].
Cronbach, L. J. (1984). Essentials of Psychological Testing. 4th edition. New York, NYHarper & Row.
Kanlaya Vanichbuncha. (2005). Statistics for Research. Bangkok : ChulalongkornUniversity.[In Thai].
Panwadee Khumjing and Yaowapa Prakongsilpa. (2010). “The Political Information Perception of the Student in Rajamangala University of Technology Isan”.
Journal of Education, Khon Kaen University, 33 (4) : Oct.-Dec.2010. [In Thai].
Peera Jirasophon. (1998). Principles and Theories of Communication. Nonthaburi : Sukhothai Thammathirat Open University [In Thai].
Public Health Strategy Development Division, Maha Sarakham Provincial Public Health Office. (2018). Population Statistics of Maha Sarakham Province. [Online]. http ://mkho.moph.go.th/mko/frontend/web/index.php/site/index [6 May 2018]. [InThai].
Theerawut Akakul. (2000). Research Methods in Behavioral Science and Social Science.
Rajabhat Institute Ubon Ratchathani, Ubon Ratchathani. [In Thai].
Yamane, Taro.1973. Statistics : An Introductory Analysis. 3rd edition. New York : Harperand. Row Publication.
Downloads
Published
How to Cite
Issue
Section
License
Articles that are published are copyrighted by the authors of the articles
