The Modern Cost Management and managerial Performance of The Typical Chinese Food Business in Trang Province
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Abstract
This research aims toexamine the impact of modern cost management on the operational success of localChinese food business in Trang Province;investigate the impact of modern cost management on the reliability of accounting information in these businesses;analyze the effect of modern cost management on value creation within localChinese food business in Trang Province;study the influence of the reliability of accounting information on operational success as well as examine the impact of value creation on operational success of LocalChinese food businesses in Trang Province. A mixed-methods research design was employed, integrating both qualitative and quantitative approaches. Qualitative data were collected through in-depth interviewswith 15 accountants or managers of local Chinese food businesses in Trang usingsnowball sampling. Quantitative data were obtainedfrom 40 accountants or managers through convenience sampling with questionnaires. Multiple regression analysis was applied to analyze the data. The results revealed that1) modern cost management in terms of value analysis processes has a positive effect on operational success;2) modern cost management in terms of customer satisfaction, costs leadership and continuous improvementpositively influences the reliability of accounting information;3) cost leadership and continuous improvement positively affect value creation; 4)the reliability of accounting information positively influences value creation;and 5) value creation positively influences operational success.These findings indicate that themodern cost management serves as a strategic approach focused on efficient utilization of resource to enhance business valueand strengthenorganizational competitiveness. Rather than solely emphasizing cost reduction, it highlights resource management aligned with organizational goals, thereby contributing to operational success in terms of profitability, competitiveness, customer satisfaction, and sustainable long-term growth.
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