Appearance of Packaging Affecting Consumption Behavior of Dried Fruit Among Youth in Nonthaburi Province
Keywords:
Packaging Appearance, Consumption Behavior, Dried Fruit ProductsAbstract
This research aimed to study 1) the consumption behavior of dried fruit products, 2) compare the appearance of packaging that affects the consumption behavior of dried fruit products, and 3) examine the relationship between the appearance of packaging and the consumption behavior of dried fruit products. The sample group consisted of 400 youths in Nonthaburi Province. Data were analyzed using frequency distribution, percentage, mean, standard deviation, T-test, one-way analysis of variance, Scheffe's pairwise test, and the Pearson correlation coefficient.
The results of the research indicated that 1) the appearance of dried fruit product packaging had a high probability of purchase; 2) the consumption behavior of dried fruit products among youth showed that most purchased dried fruit products as souvenirs, often with the recommendation of a salesperson, approximately 3-4 times per month, spending more than 80 baht each time, usually buying in the evening, and from stores specifically sell.
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