Digital Storytelling and Learning Outcomes in Community Cultural Communication Context: A Case Study of Chanthaboon Waterfront Community

Abstract

This qualitative research aimed to study the pattern of digital storytelling within the framework of communication in the cultural community and evaluate the learning outcomes associated with the pattern of digital storytelling in the context of communication in the cultural

community. The study utilised purposive samples comprising representatives from the Chanthaboon Waterfront Community and the younger generation, and data were collected through in-depth interviews and interactive observation.

            The findings reveal two major insights. First, video presentations, online blogging, and social media articles are all examples of digital storytelling forms that are used to transmit community culture. Videos are used to highlight local festivals or customs, giving viewers an accurate image of the community's culture and way of life. Blogs and online publications give in-depth information about the significance and history of important customs. Social media makes it easy to create and share content on community culture. The usage of specialised hashtags aids group development and encourages participation from interested individuals. Second, an examination of storytelling-based learning in digital media for community cultural communication indicated that young people interpreted new experiences to reflect on their own ideas on media production. This was accomplished by refining thoughts, sentiments, and emotions, resulting in the development of digital media in their own context. The use of social media allowed for quick access to information, contact with various target groups, and effective dissemination of information about community enterprises to the larger community.