Role Of Lanna Folk Media Towards Well-being Promotion of The Elderly

Abstract

Folk media was raised from the belief system and tradition of the Lanna people as practice guidelines for people to have a long life, extend their lives, and experience good things. This is under the beliefs as guidelines for living life. Therefore, Lanna folk media play a role in promoting well-being in dimensions: physical, mental, emotional and social aspects. The research used qualitative research. Data were collected from target groups in 8 northern provinces, totaling 110 sample groups. The findings reveal that the roles of Lanna folk media can be categorized into five key functions: 1) Entertainment, involving community games to enhance the enjoyment of cultural traditional; 2) Healing beliefs, connected to mysticism and used when modern medical treatments are ineffective; 3) Life longevity practices, including long-standing rituals aimed at extending life; 4) Community organization, involving beliefs in protective spirits that strengthen community cohesion; and 5) Occupational practices, reflecting respect for nature and fostering relationships between humans, nature, and supernatural forces.