Queen Sirikit Botanic Garden: Information Exposure, Expectations and Behaviors of Tourists

Abstract

This research article aims to explain the relationship between information exposure, behavior and expectations of tourists visiting the Queen Sirikit Botanic Garden. Data were collected from 330 tourists who visited Queen Sirikit Botanical Garden by questionnaires, and then analyzed with descriptive and Inferential statistics. The results of the research showed that: 1. Exposure to public relations
information of Queen Sirikit Botanic Garden from media (TV, Facebook, YouTube and LINE), Media exposure during 18.01-20.00, 20.01-22.00 and 22.01-24.00 and the duration of information exposure were related to the expectations of visiting Queen Sirikit Botanical Garden. 2. Exposure to public relations information of Queen Sirikit Botanic Garden from media (TV, magazine/journal, newspaper, website, YouTube and Line), Media exposure during 16.01-18.00, 18.01-20.00, 20.01-22.00 and 22.01-24.00 and the duration of information exposure were related to the behavior of tourists visiting the Sirikit Queen Botanical Garden. 3. The expectation of visiting was related to the behavior of tourists who visited the Queen Sirikit Botanic Garden. In promoting tourism, The Queen Sirikit Botanical Garden must give importance to and develop in terms of location, providing information, strengthening security, organizing special events to promote botanical knowledge and increase services to tourists free of charge. This will help build confidence for tourists to tell and come back to visit the botanical garden again.