Strategies of Language Use of Theema Kanchanapairin in the News Program “Jud Sud Took Kwaam Jing”

Abstract

This article aimed at analyzing strategies of language use of Theema Kanchanapairin in the news program “Jud Sud Took Kwaam Jing”. The result found that there were nine language strategies that he used in the news program: informal language, appealing language, emotional language, slang words, irony, providing details, suggesting to interpret, giving examples, and non-verbal language. These language strategies could bring about the achievement in four communication
factors, that were, 1) to make the audience fully understand the news, 2) to arouse the audience's feeling about the news, 3) to make the audience interested in the news, and 4) to mock people who have inappropriate behaviors. Moreover, these language strategies could help us understand the current situation of Thai reporters’ language usage that was relevant to the demand and media exposure behaviors of people in the society.