Developing guidelines for content marketing communication to business management of farmers

Abstract

Technology plays vital roles in human livelihoods more than ever in the changing age at present. There, the agricultural sector must also change to cope with the changing age. Farmers can run their own business with the assistance of modern technology for unused efficiency in production in terms of content marketing to consumers. It aims to make the product or brand be valuable to them both benefits and sentimental value. Also, the selection of online communication channel must match the target group. This is because people of different ages have different behaviors on media using. Besides, each channel has different limitations. Therefore, farmers must select a channel which is appropriate with the brand for effective communication