Published: 2023-12-30

Articles

Exploring A Political Leader as A Personal Brand: A Case of Bangkok Governor

Papaporn Chaihanchanchai, Ramida Jittimitr

1-28

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Causal Factors in Thai Elderly Purchase Decision for Health Products via Online Channels

Rujinan Euapitaksakul, Yubol Benjarongkij

29-47

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Measuring the Impacts of Unhealthy Food and Beverage Marketing on Children and Youth: A Review of Literature

Nongnuch Jindarattanaporn, Godchamol Khongpeampoon, Sirinya Phulkerd

48-71

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A Comparison of Attitudes towards Virtual YouTubers and Behavioral Responses to Product Placement of Thai and Japanese consumers

Worawan Ongkrutraksa

72-90

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