Measuring the Impacts of Unhealthy Food and Beverage Marketing on Children and Youth: A Review of Literature
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Abstract
Food and beverage marketing impacts on children’s behaviors. This study performed a review to explore measurement of impacts of food and beverage marketing on children and youth. The authors searched PubMed, Thai Journal Online database, and Google for English and Thai language articles, from January, 2011 until April, 2023. Of 374 studies identified, 81 were screened by title and abstract, and 16 studies were included in this review. The literature review found that measurement of impacts of food and beverage marketing consisted of exposure of food marketing (exposure to food marketing through media and frequency of exposure to Food marketing), impact of food marketing (Recall of food brand and brand loyalty of food, preference of food, pestering and purchasing of food, and eating), sociodemographic characteristics (Gender, age, race, region, municipality, parents’ education, household income, and socioeconomic status), and body mass index. Therefore, the findings of this study lead to conduct quantitative research on impacts of food marketing on children and youth in Thailand.
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