Knowledge Bank for the Intelligent Use of Thai Language in the Contexts of Economy, Entrtainment, and Society, Religion and Culture

Abstract

The research article consisted of the following objectives: 1) to retrieve, collect, and analyze information on the use of Thai language such that its meanings are distorted; 2) to develop the knowledge bank for the intelligent use of Thai language; and 3) to explore the outcomes of using the knowledge bank for intelligent use of Thai language. The study employed applied research including both qualitative and quantitative methods. The research framework included the following concepts: benefits of a language knowledge bank; semantic analysis; and an application of information technology. The research areas were five campuses of Rajabhat University in Bangkok. A sample group included five Thai language experts and twenty-three students of bachelor’s degree majoring in Thai language. The research tools were analysis table of sample data of the Thai language use, questionnaire, interview form for experts, self-assessment activity, satisfaction questionnaire for students, and two service programs including Blogger.com and Google form. The obtained data were analyzed by frequency, percentage, mean, standard deviation, and content analysis. Descriptive method was used to present the data.

From the study, it is found that: 1) 30 samples of information on Thai language use were selected, categorized, examined, and utilized to design activities in three contexts, with 10 samples for each context, namely economy, entertainment, and society, religion, and culture, being validated 100 percent by experts; 2) The knowledge bank was created as a weblog on Blogger.com at the following URL: https://thailanguagebyjananya.blogspot.com, and it comprises five main pages: home page, document reading, activity package, references, and self-test; and 3) The outcomes of using the knowledge bank revealed the success of students in carrying out the self-assessment activity, which was multiple choice test. Most students were satisfied with the revised knowledge bank on weblog at the highest level, both in terms of content and presentation style, with a mean of 4.78 and 4.77, respectively.