Sapao: From Faith to Economic and Cultural Development in the Wang River Basin

Abstract

The research article aims to present the 'Long Sapao' tradition in the Wang River basin, where belief and faith have evolved into a cultural activity akin to the 'Loy Krathong' festival. Long Sapao involves floating junk in the river as an apology to the river and a desire to be free from all suffering, sadness, and disease. Furthermore, any young individuals who desire to marry will pray for a successful love life or for their wishes to come true. This Long Sapao tradition has become a tradition of Lampang provincial agencies and people of Lampang province, in which they mobilize via provincial policies, resulting in spatial economic development and becoming well-known among Thai and foreign tourists. The tradition also promotes economic growth, focusing on tourism, trade and investment. In addition, it is also in line with the government's income-generating plans, as outlined in the "City Not to Miss" project as part of Thai Way of Tourism. As Lampang has been designated as a tourism city, Lampang has to motivate tourists to visit and offer them new experiences under the concept of "A city that does not change with the times"," which is the charm of the province. The Long Sapao tradition of Wiang Lakorn adds value to products and services derived from the wisdom of the people, leading to a creative economy based on cultural knowledge.