A A Buddhist Integrated Innovation for the Development of a News Anchor to Become a Storyteller in the New Age

Abstract

This research article has three objectives: 1) to study the principles of being a news anchor and storyteller, 2) to study the principles of Dhamma to be integrated to being a storyteller in the new age, and 3) to propose the Buddhist integrated innovation for the development of a news anchor to become a storyteller in the new age. This research employed the qualitative research methodology done by studying documents and field research where in-depth interview of fourteen key informants was also done and then the content analysis was made by means of descriptive analysis.

In the research, it was clearly found that on one hand, in principles a news anchor cannot announce what is beyond the prescriptive texts including expressing one’s opinions in given contents, on the other hand, a storyteller in the new age can tell the news in simple and entertaining ways through various styles where Golden Circle, what, how, and why can be utilized in which three steps, introduction, action, and climax can be made use of.

As far as the principles of Dhamma supporting the performance of being a storyteller in the new age are concerned, threefold training, four kinds of non-bias and four paths for accomplishment are suggested to be used as the five essential tools for filtering the messages as follows: 1) being mindful before believing, 2) considering what is good or bad through precepts without four kinds of bias, 3) one should wholesomely purify one’s mind through concentration by the help of four paths of accomplishment resulting in providing good action and correcting what is wrong, 4) one should possess the insight through wisdom, and 5) while examining the given messages, it becomes necessary for one to utilize one’s wisdom in order to achieve the goodness and self-development whereby certain benefit would be provided.

As regards the Buddhist integrated innovation leading to becoming a storyteller in the new age, the Buddhist integrated model of being a storyteller was made by this research through eleven steps of ladder as follows: 1) S-Simple: telling a story in simple way, 2) T-Truth: revealing its truth, 3) O-Objectivity: depending on its contents, 4) R-Reliability: maintaining the reliability, 5) Y-Your Passion: remaining passion, 6) T-Thinking mindfully: being steady mindfulness, 7) E-Ethics: distributing ethics, 8) L-Laborious: making endless effort, 9) L-Logic: following reasons, 10) E-Education: giving full knowledge, and 11) R-Relatability: providing its relation. Viewed from the mentioned eleven steps of ladder, the precept serves as the first and the last step and after that the first four steps need non-bias where introduction and consideration come together with four paths of accomplishment while working leading to accelerating the step of concentration and wisdom of which they just happen seconds before making decision to utter the story in order to provide the effective results and social changes in good manners.