Development of a Creative Economy with a Ceramic Network: A Case Study of Lampang
Article Sidebar
Main Article Content
Abstract
The research article consisted of the following objectives: 1) to study the casual factors influencing the participation, benefit recognition, and the cooperation of ceramic network in a sustainable tourism industry; 2) to solve problems and determine the cooperation of ceramic business with social and government sectors; and 3) to develop a model of tourism and the creative economy with a ceramic business network. The study used a mixed-methods research approach in which the quantitative data were collected from 400 persons divided into 2 groups: tourists and those engaged in the tourism industry. The qualitative data were collected from the following methods: in-depth interviews with community leaders, villagers, entrepreneurs, and stakeholders from 3 tourist attractions; focus group discussion with 22 persons; workshop with 35 persons; and dialogue with 40 persons. Descriptive statistics, content analysis, and interpretation were used to analyze the acquired data.
From the study, it has been discovered that the important factors in building network for the development of tourism and creative economy include: 1) the community's readiness with resources on cultures, traditions, and way of life, as well as the promotion of local tourism, for which the community must have clear tourist management planning objectives; 2) leaders and teams in community networks must be innovative, friendly, and informed about tourism; and 3) knowledge, trust, and cooperation between the public and private sectors are required among networks. The absence of public relations is a problem seen in tourist attractions. In building a model, people's development must be emphasized, and they must be encouraged to be competent service providers. The promotion of creative learning tourism must integrate activities in a systematic manner by providing facilities as well as storytelling activity for creative learning and connecting with networks of important tourist attractions.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions expressed in the articles published by The Journal of MCU Peace Studies, are of responsibility by such authors but not the editors and do not necessarily reflect those of the editors.
References
Adilla, P., Sirichai, P., Patanat P., & Kanchana, Y. (2012). A Study of Potential and Value of Tourism Products for Increasing Income in Chai Nat, Sing Buri, Sa Kaeo, and Samut Sakhon Provinces, in the Central Region of Thailand. Bangkok: The Thailand Research Fund (TRF).
Chadaporn, S. (2016). Factors Affecting Tourist’s Decision Making on Traveling to King Mongkut Science Park, Waghor, Prachuab Khiri Khan Province. Bangkok: The National Research Council of Thailand (NRCT) and The Thailand Research Fund (TRF).
Danuvat, S. (2014). The Phenomenon of Success for sustainable Network. Management of Local Community: Case study in Ban KhokPayom Community, Amphoe La-ngu, Satun Province. Song Khla: Songkhla Rajabhat University Research and Development Institute.
Gazette. (2015). Regulations of the Prime Minister's Office on Digital Telecommunications Commission for the economy and society. Retrieved April 25, 2018, from http://www.ratchakitcha.soc.go.th/DATA/PDF/2558/E/053/1.PDF
Iuliana, P., & Marinela, G. (2013). Tourist satisfaction in rural areas- a comparative study on rural areas from Romania and Hungary. Proceedings of the International Conference Marketing - from Information to Decision, Nov2013, Vol. 6, 223-235. 13p.
Kanchana, S. et al. (2013). Full paper of research project: Voluntourism Development in the Upper Northern Region of Thailand. Bangkok: Support by National Research Council of Thailand (NRCT) and The Thailand Research Fund (TRF) .
Office of the National Economic and Social Development Board. (2011). Creative Economy. Bangkok: B.C. Press.
Oranoot, K. & Chokchai, S. (2013). Sustainable Tourism Management for Supporting ASEAN Economics Community. Journal of Politics and Government, Current issues in ASEAN, 4(1), 200-227.
Patthaya, S., Supananee, K., & Thammarong U. (2014). Factor of eco-historical tourism development in Puntainorasing historical area, Samutprakan province. Journal of the Humanities and Social Sciences. Mahasarakham University, 33(1), 140-150.
Phra Maha Suthit Aphakaro (Uopoun) et al. (2013). The Model and Process of BuddhismBased Tourism Development in Thailand. Bangkok: The National Research Council of Thailand (NRCT) and The Thailand Research Fund (TRF).
Pongsak, P., Boonthong, D., & Vimol, C. (2015). The Strategies for Sustainable Tourism Administration of Kamphaeng Phet Province. Journal of the Humanities and Social Sciences, 21(2), 173-186.
Ritinan, K. (2014). Creative economy for a new day in the age of globalization. Bangkok: APM Group Solutions.
Sripayon, N. et al. (2014). The Co-creation of Tourism Management for Sustainable Development of Lampang Community Identity. Lampang: National University.
Thedchai, C. (2009). The role of local government organizations and sustainable tourism development Based on the concept of Sufficiency Economy. Nonthaburi: King Prajadhipok's Institute.
Thitisak, V. (2014). Creative Tourism: Thai Travel Preparation. Journal of Hospitality and Tourism, 9(1), 64-77.
Wan, Y. K. P., & Chan, S. H. J. (2013). Factors that Affect the Levels of Tourists' Satisfaction and Loyalty towards Food Festivals: a Case Study of Macau. International Journal of Tourism Research, 15(3), 226-240.
Weerasuk, U. et al. (2014). Community Participatory Action Research for Hot Spring Tourism Development in the Western Thailand. Bangkok: The National Research Council of Thailand (NRCT) and The Thailand Research Fund (TRF).
Yothin, S. (2015). Mixed research methodology. Institute for Population and Social Research Mahidol University. Retrieved April 25, 2018, from http://www.thaivbd.org/n/researchs/download/238.
