Application Development for Learning World Cultural Heritage in Buddhist Context
Main Article Content
Abstract
The research article consisted of the following objectives: 1) to study the guidelines for developing video clips and application for learning cultural world heritage in a Buddhist context; 2) to develop video clips and application for learning cultural world heritage in a Buddhist context; and 3) to publicize and assess video clips and application for learning cultural world heritage in a Buddhist context. The study used both a research and development technique and a mixed-method research approach. The qualitative data were collected through interviews with 23 key informants from the Ayutthaya, Sukhothai, Si Satchanalai, and Kamphaeng Phet Historical Parks, as well as 5 experts from group discussion. While 400 group samples were used to collect quantitative data.
From the study, the following results have been found: 1) The guidelines for developing video clips and application for learning cultural world heritage in a Buddhist context are based on data preparation and presentation in 4 historical parks comprising 27 sites, using the following learning media presentation: (1) The data preparation and presentation that are concise, clear, and interesting, and (2) The provision of learning media and a learning channel in digital form that is easily accessible at any time and from any location; 2) In order to develop video clips and application for learning cultural world heritage in a Buddhist context, learning media in the form of video clips totaling 27 clips were created, as well as a learning media channel divided into 2 types: YouTube and application; and 3) From publicizing and assessing video clips and application for learning cultural world heritage in a Buddhist context, it has been discovered that (1) video clips have the highest level of overall satisfaction with a mean of 4.46, and (2) applications has the highest level of overall satisfaction with a mean of 4.32.
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions expressed in the articles published by The Journal of MCU Peace Studies, are of responsibility by such authors but not the editors and do not necessarily reflect those of the editors.
References
ASEAN NOTES. (2014). HISTORIC CITY OF AYUTTHAYA. Retrieved 22 July, 2021, from https://aseannotes.blogspot.com/2014/07/2_5059.html
ASEAN NOTES. (2014). HISTORIC TOWN OF SUKHOTHAI AND ASSOCIATED HISTORIC TOWNS. Retrieved 22 July, 2021, from https://aseannotes.blogspot.com/2014/07/3_21.html
Buhalis, D. (2019). Technology in Tourism–From Information Communication Technologies to Etourism and Smart Tourism Towards Ambient Intelligence Tourism: A Perspective Article. Tourism Review, 75(1), 267-272.
Chen, Y. (2014). The effects of perceived relevance of travel blogs’ content on the behavioral intention to visit a tourist destination. Retrieved September 18, 2022, from https://www.researchgate.net/publication/262272955
Davis, F. D., Bagozzi, R. P., &. Warshaw, P. R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35(8), 982-1003.
Gretzel, U. (2015). Smart tourism: foundations and developments. Retrieved September 18, 2022, from https://link.springer.com/content/pdf/10.1007/s12525-015-0196-8.pdf
Huang, C. D. et al. (2017). Smart Tourism Technologies in Travel Planning: The Role of Exploration and Exploitation. Information & Management, 54(6), 757–770.
Li, Y. (2017). The concept of smart tourism in the context of tourism information services. Tour Management, 58, 293–300.
Owaied, H. H., Farhan, H. A., Al-Hawamdeh, N., & Al-Okialy, N. (2011). A model for intelligent tourism guide system. Journal of Applied Sciences, 11(2), 342-347.
Sun, Y. et al. (2016). Internet of Things and Big Data Analytics for Smart and Connected Communities. IEEE Access, 4, 766-773.
UNESCO. (2021). Historic City of Ayutthaya. Retrieved August 3, 2021, from https://whc.unesco.org/en/list/576/
UNESCO. (2021). World Cultural Heritage list. Retrieved August 3, 2021, from https://whc.unesco.org/en/list/574/
UNESCO. (2021). World Heritage List. Retrieved August 3, 2021, from https://whc.unesco.org/en/list/&order=country#alphaT
UNESCO. (2021). World Heritage List. Retrieved August 3, 2021, from http://whc.unesco.org/en/list/
UNESCO. (2021). World Heritage Properties in Thailand. Retrieved August 3, 2021, from http://whc.unesco.org/en/statesparties/th
Wang, D. (2012). The role of smartphones in mediating the touristic experience. Retrieved September 18, 2022, from https://www.researchgate.net/publication/258161252