Right Livelihood: The Concept and Promotion Process of Good Conduct and Responsibility for Occupation of the People in Surin Province

Abstract

This research aimed to study four objectives, i.e. to study the right livelihood promotion of 1. the silk entrepreneurs, 2. the beads entrepreneurs, 3. the organic farming entrepreneurs, and 4. the elephant keeping entrepreneurs. It was a qualitative research. Data collection was conducted by interview, group discussion, and questionnaires from the group of leaders or community scholars, and right livelihood entrepreneurs.

The findings were found that: 1. Silk in Surin province had a recognized and famous identity. It focused on tourism, cultural inheritance on the ancient Gold Silk, ancient Hole Silk, and the community ways. The main virtues were honesty and responsibility to consumers, building awareness of the values of traditional wisdom. 2. Khwao Sinarin Prakham Group was the ancient Khmer community and the silver handicraft village of which had a beautiful identity and charming with traditional patterns. There was a skill training process for transferring the knowledge of mechanics from generation to generation as on by one implicit code. It emphasized on the moralities of perseverance, patience, and uprightness to consumers through market mechanisms. 3. Organic farming was a production method on reducing the use of chemicals but using organic substances with adherence to the sufficiency economy principle. There was a systematic management emphasized on integrated agriculture, transformation, and marketing by using the moral principles of honesty, generosity, and helpfulness of which resulting in the standardized and generally accepted products. 4. Most of the elephant keeping group was "Kui A Jiang". They were well-knowledgeable in the characteristics and science of the elephants. They had been bound with elephants since ancient times, believed in the Pa Kueam Ghost which was the core covering every aspect of life. At the present time, there are many groups of elephant raising people. Each group had adapted to live to suit the changing times based on honesty and patience.