Strategic Guidelines for Management and Success of the Retro Markets Business in the Central Region
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Abstract
The objectives of this research were 1) to study environment and potential of retro markets in the central region, 2) to study strategic management of retro markets in the central region, 3) to study success indicator of retro markets in the central region, 4) to offer strategic management guidelines and success of retro market business in the central region. The study was conducted using a qualitative research approach. There were 48 key informants consisting of 1. Retro market business entrepreneurs, i.e. retro market business operators or managers. 2. retro market vendor. 3. retro market tourists, i.e. buyers who are Thai tourists visiting retro markets, and 4. State agency personnel. Data were collected from 2 retro markets, namely, Gong Kong retro market (Phra Nakhon Si Ayutthaya province) and Ban Rachan retro market (Singburi province)
The results of this study indicated the following 1) Environment and potential of retro market tourist sites in the central region, culture and identity of retro markets, creation of identity of communication language, old-fashioned clothing, local style clothing. Facilities, provision of greenery and shady places for visitors or tourists for rest, relaxation. retro market attractions, retro style shop decoration and atmosphere. Moreover, there are locally handcrafted products. performances of historical period, performances of old-fashioned. 2) Strategic management of retro market business in the central region-market layouts were designed to enable visitors to walk around. Capability to facilitate tourists, arrangement and provision of sufficient seats within the markets, standard of retro markets, cleanliness of shops. participation of persons associated with retro market business in developing and improving the markets, online public relations. 3) The success of retro market business in the central region is measured by the distribution of income to locality and higher income. Villagers living nearby the markets were allowed to sell their products by do not need to make rental payment for their stalls. environment conservation, a campaign to reduce plastic bags and foam. Tourists were satisfied with foods and old-fashioned products.
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