Game-Based Learning Method for Entrepreneurship and Concept of Exhibition and Event Management: A case study of Exhibition and Event Management Undergraduate Students
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Abstract
The research article consisted of the following objectives to explore learning management methods for innovation teaching regarding game-based learning management and to study learning achievement and opinion of students in the Bachelor of Business Administration Program in Exhibition and Events Management who learned with game-based learning. The quantitative research method was used, and the data collection tool was the questionnaire. The samples were 134 students in the Bachelor of Business Administration Program in Exhibition and Events Management, Faculty of Management Science Silpakorn University, who have enrolled in the subject 769211 Entrepreneurship and Creative Exhibition and Event Management Concepts in the First Semester of the Academic Year 2020. It is found that the learning management methods for innovation teaching regarding game-based learning consist of 5 procedures which are 1. Setting the learning objectives 2. Piloting the game 3. Explore the learners’ opinions towards the game 4. Improve and develop the game, and 5. Evaluate game-based learning management. The results reveal that the overall students’ opinion on game-based learning management model is at the highest level (μ =4.32). When considering each aspect from the highest mean to the lowest, it is found that students’ opinion on Do obtains the highest mean (=4.39), and the next below are Plan (μ =4.34), Act (μ =4.33), and Check (μ =4.24), respectively. Overall students’ opinion on their learning achievement is at the highest level (μ =4.21). When considering each aspect from the highest mean to the lowest, it is found that the students’ opinion on cognitive skills obtains the highest mean (μ =4.39), and the next below are Interpersonal Skills and Responsibility (μ=4.32), Numerical Analysis, Communication and Information Technology Skills (μ =4.19), Knowledge (μ =4.13), and Morals and Ethics (μ =4.04), respectively. The overall opinion of the students who learned with game-based learning is at the high level (μ =4.35). When considering each aspect from the highest mean to the lowest, it is found that the students’ opinion on Creativity obtains the highest mean (μ =4.42), and the next below are Collaboration (μ =4.38), Communication (μ =4.33), and Critical Thinking and Problem-Solving (μ =4.29), respectively.
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