Religious Tourism Routes in Roi Et Province

Abstract

The research article consisted of the following objectives: 1) to investigate the religious tourism route in Roi Et Province; 2) to explore problems and obstacles in the religious tourism route in Roi Et Province; and 3) to propose and promote the religious tourism route in Roi Et Province. The study applied a mixed-method research which included both qualitative and quantitative methods. A sample group included 231 tourists. The research tools for data collection was a questionnaire with a reliability of .87 and interview form. The statistics used for data analysis were frequency, percentage, mean, and standard deviation. 

From the study, the following results are found: 1) The religious tourism route in Roi Et Province in all 3 aspects found to be at a high level. When each aspect is taken into account, the highest to lowest mean is as follows: tourist management has a mean of 3.74, followed by public relations at 3.64, and transportation at 3.59. 2) In terms of tourism management, it is discovered that the tourism route still lacks systematic and proportional management, as well as public utility, which is generally poor. In terms of public relations, advertising through various media is still insufficient so most visitors are limited to only religious disciples, and the road to the temple is inconvenient, making it unsafe for tourists who do not know the way. In terms of transportation, the system is still insufficient, such as vans, minibuses, taxis, and so on. The entry to the attraction is not well marked. The signage showing the locations and servicing points are likewise unclear and in poor condition. 3) In terms of tourism management, internal personnel should assist one another in maintaining and developing, particularly in the area of cleanliness, which is at the core of tourist attraction. Damaged areas should be renovated with more trees to make the landscape more shaded and appealing for arranging various activities. In terms of public relations, additional signage indicating the locations and routes to the temple, as well as the service points, including signs stating the walkway within each area, should be installed. Visitors will feel a lot more comfortable and less perplexed as a result of this. There should also be media or public relations to promote tourism through radio, television, and the internet, so that tourists can obtain information through several channels. In terms of transportation, there should be a system that offers adequate services to make temple access easier, as most temple locations are in community areas with little service.