Art Education: From worthiness to value through online businesses

Abstract

Advances in digital technology have pushed education to accelerate the development of human resources in order to cope with the dynamic environment. Art education also plays a key role in developing learners for the 21st century but the process is also affected by changes in the technological environment. Therefore, it is essential for learners to become accustomed on how to effectively use digital technology to cope with the changing trends and apply it to the art business where it will also affect future careers in the art business. In addition, new lifestyles (New Normal) have evolved from the COVID-19 pandemic. From the analysis of some art business websites, it has been established that art education needs to be adapted to create value through online businesses. This article aims to present ways of conducting art-related businesses and be able to create works that reflect the value of art education in a practical economic aspect in the digital era, and present guidelines for the development of art education that is pertinent with the changing world. In this regard, art education creates value through online businesses from conventional multi-disciplinary art education based on 4 bodies of knowledge, which are: 1) knowledge about art, namely history of art, aesthetics, critiquing art, and practical art, 2) the 7C Skills, which include advanced thinking, communication, collaborating with others, understanding the differences between individuals, the use of computers and technology literacy, morality, and emotional intelligence, 3) have an understanding about the current digital era, i.e. technology and innovation, digital economy, integrated marketing, and knowledge about the marketing of art, and 4) art entrepreneur skills, which includes skills on thinking, creating opportunity, strategic planning, networking, leadership, financial management, and sales and marketing.