The Success of Social Enterprises in Driving the Thai Economy
Article Sidebar
Main Article Content
Abstract
The Social Enterprise Promotion Act 2019 (B.E. 2562) is a mechanism for national development and reducing the economic disparities of society. Therefore, the study on the success of the social enterprises should be conducted in order to provide information for the planning and implementing of the government policies. The objectives of this research were to: 1) study the relationship of factors affecting the success of the social enterprises in driving the Thai economy; and 2) develop a model for the success of the social enterprises in driving the Thai economy. This research employed a mixed research methodology combining quantitative and qualitative methods. For the quantitative research, the research sample consisted of 300 executives of Pracharath Rak Samakkee Social Enterprise Company Limited. The sample size was determined based on the criterion of 20 times the observed variables. They were selected via stratified sampling. Data were collected with the use of a questionnaire and analyzed with a structural equation model using the statistical software. As for the qualitative research component, in-depth interviews were conducted with 11 key informants including senior executives of all related stakeholders. The findings showed that 1) the factors have affected the success of the social enterprises at extremely high level which included marketing management, context of community resource accessibility, general management and financial management, respectively; and 2) the model for the success of the social enterprises consisted of product development, responsiveness of customer needs, integrated marketing communications, raw materials resources within community, production from the community, participation, funding, cost management, and financial operations. It was found that all components of the model for the success of the social enterprises were appropriate. These research findings provided recommendations on the guidelines for implementing the government policies such as the support of new marketing channels, the promotion of fundraising dedicated to the social enterprises, the review of tax incentive measures, and the promotion of the philosophy of Sufficiency Economy in order to strengthen the communities in a sustainable way.
Article Details
Views and opinions expressed in the articles published by The Journal of MCU Peace Studies, are of responsibility by such authors but not the editors and do not necessarily reflect those of the editors.
References
Achavanuntakul, S. (2009). Documents for a Lecture on Social Enterprise, introduces a Global Model SE. Thailand. Retrieved August 3, 2019, from http://www.slideshare.net/sarinee/social-enterprise-world-Thailand-8191749.
Angsuchot, S., et, al. (2011). Quantitative Ananlysis for Social Science and Behavioral Science Research: Application of LISREL Program Techniques. (3rd edition). Bangkok: Chareondee Munkong Printing.
Bardo, J. W., & Hartman, J. J. (1982). Urban sociology: A systematic introduction. New York: F.E. Peacock.
Burikul, T. (2015). The Essence of The Reformed Constitution. Bangkok: King Prajadhipok's Institute.
Chamornman, U. (1998). What’s Model?. Academic Journal of Chulalongkorn University.
Chansiri, N. (2016). The Success Factors of Community Organization Management: A Case of Community Finance Organizations Nakhon Si Thammarat Province. Journal of Humanities and Social Sciences Suratthani Rajabhat University, 9(2), 266-294.
Elkington, J. (1994). Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development. California Management Review, 36, 90-100.
Good, C. V. (1973). Dictionary of education. New York: McGraw-Hill. Kaewmanee, T. (2016). Good Governance. Bangkok: Siam Pritat.
Keeves, J. P. (1998). Methods and processes in research in science education. New York: John Wiley and Sons.
Kotler, P. (1999). Marketing management analysis, planning and control. (10th ed.). New Jersey: Pearson Prentice Hall.
Kotler, P., & Keller, K. (2009). Marketing management. (13th ed.). N.J.: Pearson Prentice Hall.
Nilprapan, S. (2015). Social Enterprise. Retrieved June 8, 2019, from http://lawdrafter.blogspot.om/2015/02/social-nterprise.html.
Office of Social Enterprise Promotion. (2019). Social Enterprise Promotion Act 2019. Retrieved August 3, 2019, from http://www.ratchakitcha.soc.go.th/DATA/PDF/2562/A/067/T_0032.PDF.
Reed, MS., Vella, S., Challies, E., & Vente, J. (2017). A Theory of Participation: What Makes Stakeholder and Public Engagement in Environmental Management Work?. Restoration Ecology: Wiley Periodicals, Inc.
Stoner, J. A. F., & Freeman, E.R. (1986). Management. (3rd ed.). New Jersey: Pearson Prentice Hall.
Takawicharna, S. (2015). Buddhist human resource development. Bangkok: Ramkhamhaeng University.
Wallace, S. L. (1999). Social entrepreneurship: The role of social purpose enterprises in facilitating community economic development. Journal of Developmental Entrepreneurship, 4(2), 153-174.
