The Social Capital and Cultural Product Development: A Case Study of the Lad Yai Herbal Salt Community Enterprise in Samut Songkhram Province
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Abstract
The objective of this research article was to study the cause of social capital cost in cultural product development of the Laad Yai Herbal Salt Community Enterprise, Samut Songkhram province. Data in this qualitative research were collected from focus group and documentary research of related information. The analysis followed the conceptual framework of Social Capital. The sample group in this study consisted of leaders and members of the Laad Yai Herbal Salt Community Enterprise. The researcher conducted the content analysis of data and reached the descriptive analysis as follows: 1) The threat of development is the trigger that drives the value of salt as a community capital into the development of cultural products. However, there are many other cultural capitals exist in Laad Yai community, which have not been utilized by the community enterprise group; 2) The factors of social capital which generate trust, norm of reciprocity, and network of civic engagement are related to the cultural product development, such as kinship relation, leader’s potential, institutional structure, and the self-sufficiency norm. All of which have become the root cause of social capital for cultural product development of the Laad Yai Herbal Salt Community Enterprise.
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