Promotion of Community Products with Online Marketing by Buddhist Peaceful Mean: A Case Study of Sawai Sub-District Prangkhu District, Srisaket Province
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Abstract
The research article consisted of the following objectives: 1) to study the current conditions of problems and obstacles in the promotion of selling community products through online marketing in the community-based economy of Sawai subdistrict, Prang Ku district, Srisaket province; 2) to study the promotion process of selling community products through online marketing of Sawai subdistrict, Prang Ku district, Srisaket province; and 3) to present the promotion process of selling community products through online marketing of Sawai subdistrict in order to become the model Chor Sa-at subdistrict. This was qualitative research involving documentary research and in-depth interview with 19 persons. The data were analyzed and interpreted for designing and creating a process for the development of the promotion process of selling community products through online marketing.
From the study, it was found as follows:
1) The problems affecting the promotion of selling community products through online marketing were communication skills, knowledge, attitude, and the lack of self-confidence.
2) The promotion process of selling community products through online marketing should use the motivation principle to create inspiration for the following 4 steps: Understanding, Accessibility, Development, and Assessment. In addition, the Buddhist peaceful means that should also be applied was the Four Aspects of Development (Bhāvanā), that was, having access to the community; and creating people in the community to have a career, to have savings, to be happy, to have sympathy for others, to be generous and make sacrifices by sharing and helping others, to have the ability to solve problems, and to know how to work as a team.
3) The presentation of the promotion process of selling community products found that the Buddhist peaceful means was the Four Aspects of Development (Bhāvanā) which would help to develop the wisdom in order to have an awakened mind, to understand the world, to support the social environment, to have a will or an intention that was positive, to think and contemplate for problem-solving with wisdom.
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Views and opinions expressed in the articles published by The Journal of MCU Peace Studies, are of responsibility by such authors but not the editors and do not necessarily reflect those of the editors.
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