Factors Affecting Decision to Study Abroad of Thai Students’ in the Field of Hospitality Industry and Tourism
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Abstract
The research article aimed at studying driving and attracting factors affecting the decision to study abroad of Thai students’ in the field of the hospitality industry and tourism. The research instrument was a questionnaire with reliability tested by using Cronbach’s Alpha Coefficient. A questionnaire was distributed to a sample group who were 419 students in Bangkok Metropolitan Region by means of simple random sampling. The acquired data were analyzed by using the following statistics: frequency, percentage, standard deviation (S.D.), and multiple linear regression technique. The results of the research found that the driving factor on the conditions of facilities at the destination country is the most important factor which affects positively the decision to study abroad of Thai students’ in the field of the hospitality industry and tourism. Followed by knowledge and understanding of the destination country. While the attracting factor on getting support is the most important factor that affects positively the decision to study abroad of Thai students’ in the field of the hospitality industry and tourism. Followed by the factor on economic, culture, and environment for studying. The results of the study point out the importance on understanding the factors affecting the decision to study abroad of Thai students’ in the field of the hospitality industry and tourism. The results also found suggestions for the companies related to studying abroad, educational institutions, and related organizations that will influence positively the decision to study abroad of Thai students’ in the field of the hospitality industry and tourism.
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