The Rise of Future Forward Party Affecting Pheu Thai Party for the Thai Election 2019: A Case of Khon Kaen Province

Main Article Content

Alongkorn Sillapadonbom
Siwach Sripokangkul

Abstract

This article aims to represent the political party's popularity which stands for democracy in Khon Kaen. In the Thai election 2019, the competition between two democracy parties is so obvious which are Pheu Thai Party and Future Forward Party. Pheu Thai Party is the democratic party which is the winner party of the northeastern region people and Khon Kaen for decades. Future Forward Party is the new democracy party which stands for against dictatorship. The results of this study showed that Pheu Thai party popularity is declined and the Future forward party becomes to be an impact of the decline by analysis from political marketing strategies and factors that impact strategies of both parties.

Article Details

How to Cite
Sillapadonbom, A., & Sripokangkul, S. (2020). The Rise of Future Forward Party Affecting Pheu Thai Party for the Thai Election 2019: A Case of Khon Kaen Province. Journal of MCU Peace Studies, 8(1), 320–335. Retrieved from https://so03.tci-thaijo.org/index.php/journal-peace/article/view/236437
Section
Research Articles

References

Kongkirati, P. & Kanchoochat, V. (2018). The Prayuth Regime: Embedded Military and Hierarchical Capitalism in Thailand. TRaNS: Trans-Regional and -National Studies of Southeast Asia, 6(2), 279–305.

Nantawaropas, N. (2011). Election Victory by Using Market Force. Bangkok: Mass Media Publisher.

Newman, B. (1994). The Marketing of the President. California: SAGE Publication Inc.

Ratchattranon, W. & Akahat, N. (2014). The Popularity of the Northeastern People on the Pheu Thai Party: A Case Study of Khon Kaen. Kasetsart University Political Science Review Journal, 1(1), 75-100.

Samudavanija, C. (1981). Election, Political Party, Parliament and Thai Royal Army. Bangkok: Bunnakij.

Srichamni, P. (2014). The Failure of Pheu Thai Party in Using Political Marketing During 2011 General Election Campaign in Bangkok. Thesis Master of Arts. (Program in Politics and Government). Faculty of Political Science. Chulalongkorn University.

Sripokangkul, S. (2015). Reconciliation as Free-Floating Signification: Reconciliation after 2014 Coup in Thailand. Asia-Pacific Social Science Review, 15(2), 108-132.

Sripokangkul, S. (2019a). General Election in 2019: The Pheu Thai Party and Losing Seats in Khon Kaen. Governance Journal, 8(2), 285-316.

Sripokangkul, S. (2019b). Political Activity and Electoral Behavior in Thailand’s General Election 2019: A Case Study of Khon Kaen Province. Bangkok: King Prajadhipok’s Institute.

Waroonkupt, S. (2018). Bangkokians Use Facebook the most in the World. Ahead Asia Retrieved September 16, 2019, from https://ahead.asia/2018/04/23/%E0 %B8%B4bangkok-mostfb-user-city-2018/