Vol. 7 No. 2 (2025): พฤษภาคม-สิงหาคม 2025

View Vol. 7 No. 2 (2025): พฤษภาคม-สิงหาคม 2025

Published: 2025-08-30

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Research Articles

Enhancing Positive Employee Outcomes through Transparent Internal Communication during Organizational Crisis: The Mediating Role of Employee-organization Relationship

Thamarat Jangsiriwattana, Krit Witthawassamrankul, Iratrachar Amornpipat , Supachok Suthichoti (Author)

1-21
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The Influence of Creative Tourism Quality on Thai Tourists’ Repeat Visits: A Case Study of Kad Kong Ta, Mueang District, Lampang Province

Ketsanee Sattarattanakhachon (Author)

22-39
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A Development of an Application for Managing Surplus Medication Stock and Distribution to Medication-Shortage Hospitals.

Preechapon Boonsong , Phanintorn Suaprae, Kwanchai Watcharasuntornkit, Kamonnatchanok Klainapadang , Kannika Sarachan (Author)

40-53
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The Influence of Ethical Behaviors and Customer Trust in Salespersons on Customer Loyalty in an Automobile Insurance Broker Company

Punnee Kitsamret, Nuttapon Unpugdee (Author)

54-68
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Financial Planning Factors Affecting the Financial and Valuable Quality of Life of the Elderly in Lower Central Provinces

Sroypet Lissani, Thitiporn Prapho (Author)

87-101
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Relationship between Environmental, Social and Governance (ESG) and Financial Performance of Companies in Agro & Food Industry of the Stock Exchange of Thailand

Sunisa Saetae, Jiraphong Mahanithiwong , Chira Bureecam (Author)

102-116
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Health Literacy of the Elderly in Ping Khong Subdistrict, Chiang Dao District, Chiang Mai Province

Mayurin Sonbalee (Author)

128-145
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The Impact of Business Innovation on the Business Performance of Medium, Small and Micro Enterprises (MSMEs) in Thailand

Kittipop Kanta, ฤทธิ์เดชา ตาบุญใจ, Sriporn Srijaikam (Author)

146-162
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Omnichannel Integration Affecting Purchase Intention of Customers Using Local Retailing Business Service in Large Supermarkets in Thailand.

Thanaphorn Rangsikanpum, Chatree Preedaananthasuk (Author)

163-185
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Guidelines for Sustainable Agricultural Development through The Analysis of Cost, Volume, and Profit via an Application: A Case Study of Pesticide-Free Watermelon in Ban Tung Ao, Surat Thani Province

Pornpen Suknhu, Patharawadee Inthapantee , Jiraporn Jantrawong (Author)

186-204
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Academic Articles

The Influence of Communication on Enhancing the Predictive Power of the Theory of Planned Behavior (TPB): Suggestions for Application to Business Management

Prapaphun Chaiyanont, Watchara Watanarawee, Phathamon Boonyarasai , Komsan Rattanasimakul (Author)

69-86
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Enhancing the Efficiency of Cold Supply Chain for Agricultural and Food Logistics Providers in Thailand

Piyachat Jarutirasarn, Sorapol Buranakul (Author)

117-127
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