Published: 2021-11-02

Research Articles

The Mediating Role of Innovative Organizational between Leadership and Human Resource Management influences to Organizational Performance of Nursing Organizational to Community Hospital

Vit Mongkolvisut, Boonthawan Wingwon, Suriyajaras Techatunminasakul

1-22

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The Development of Components of New Brand Perception for Brand Loyalty

Koson Numbang, Kreagrit Ampavat, Viroj Jadesadalug

23-44

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Guidelines for Developing Shopping Tourism for Chinese Tourists in Pattaya

Watcharawit Wiyaporn

45-64

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Cost and Return Analysis of Planting Homthong Bananas in Phitsanulok Province

Nares Chunud, Usanee Sengpanich, Rattana Sittioum

65-85

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The Influence of Work Motivation Factors on Teachers’ Job Satisfaction and Performance in Private High Schools, Myanmar

Nay Win Aung

86-105

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The Development of Pattern in Planning and Budgeting Integrated Area in Order to Provincial Groups, Province and Local, Toward Enhance of Government’s Policy Based on the Philosophy of Sufficiency Economy

Pornchai Theppanya

106-130

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Initial Trust Factors Affecting Intention to Use a Fully Automated Car

Anirut Asawasakulsorn

131-149

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The Development of Media Production Skills with Smartphones for Marketing Communication of Community Enterprises in Chiang Rai Province

Kritsana Sangchan, Sahattaya Sittivised

150-177

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The Potential Development of Creative Tourism Using Integrative Business Model: a Case Study of Khunchaitong Village, Surin Province

Chonnatcha Kungwansupaphan , Chatchai Srimala, Pennarumon Jara, Prit Panomsert

178-201

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Study of business potential for organic turmeric of a community enterprise from Kaowong, Bantakhun, Surat Thani province

Siripat Chodchuang, Kamonwan Sangthong, Tanaporn Rangseekong, Warittha Chanachai, Sikarin Srikittayanont

202-221

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A Success Model for Tutoring Schools in Thailand

Varunee Poonpipatkit, Bundit P ungnirund

239-265

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Academic Articles

Opportunities and Challenges for Chiang Rai as the Herbal City and linkage with China Market

Suppakorn Khonkhlong

222-238

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