Cost and Return Analysis of Planting Homthong Bananas in Phitsanulok Province

Main Article Content

Nares Chunud
Usanee Sengpanich
Rattana Sittioum

Abstract

The purposes of The research were 1) to investigate cost and revenue from planting Homthong Bananas in Phitsanulok Province 2) to analyze the return from planting Homthong Bananas in Phitsanulok Province 3) to study the inherent problems and threats from planting Homthong Bananas in Phitsanulok Province, of the year B.E. 2562. The research used the purposive sampling from 30 agriculturists. The data were collected by interviewing with structured interview. Statistics were frequency and percentage. Cost and Return analysis used Return on Investment (ROI), Benefit Cost Ratio (BCR) and Net Profit Margin (NPM) which using the descriptive analysis presented information. The research found that planting Homthong Bananas of the agriculturists which had the first investment of 44,261.65 baht per rai per year which agriculturists got revenues after planting about 10 months. After agriculturists had received income from sale of Homthong Bananas, they had the average total cost of 22,656.91 baht per rai per year which consist of fixed cost of 5,399.71 baht per rai per year and variable cost of 17,257.20 baht per rai per year. Agriculturists had the total revenue of 50,285.29 baht per rai per year, with the net profit of 27,628.38 baht per rai per year. The yields from planting Homthong Bananas of Agriculturists had Return on Investment (ROI) of 13.6%, Benefit Cost Ratio (BCR) of 2.22 and Net Profit Margin (NPM) of 54.94%. The inherent problems and threats on planting Homthong Bananas were strong wind, which cutting the Homthong Bananas followed by lack of water for cultivation, Long drought and lack of fertility.

Article Details

How to Cite
Chunud, N., Sengpanich, U. ., & Sittioum, R. . (2021). Cost and Return Analysis of Planting Homthong Bananas in Phitsanulok Province. Journal of Management Science Chiangrai Rajabhat University, 16(2), 65–85. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/239945
Section
Research Articles
Author Biographies

Nares Chunud, 092-8920638, 044-991094, 02-5346000 Ext. 40931

Master of Business Administration (Applied Management), Pibulsongkram Rajabhat University (2020), Faculty of Management Science, Pibulsongkram Rajabhat University.

Usanee Sengpanich, Pibulsongkram Rajabhat University

D.B.A. (Business Administration), University of South Australia (2010). Currently as Assistant Professor in Faculty of Management Science, Pibulsongkram Rajabhat University.

Rattana Sittioum, Pibulsongkram Rajabhat University

D.B.A. (Business Administration), Naresuan University (2014). Currently as Assistant Professor in Faculty of Management Science, Pibulsongkram Rajabhat University.

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