Published: 29-06-2023

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บทความวิจัย (Research Article)

The Study of Factors Influencing Economic Sustainability Growth in the Yoga Business: A Qualitative Perspective

Tiffany Berne

1-23

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Audit Software Implementation in Audit Firms Approved by the Office of SEC: A Case of Non-Big 4 Audit Firms

Watchaneeporn Setthasakko*, Chotiphat Juksomsuk

24-42

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Service Marketing Mix Factors and Social Media Influencer Factors Influencing on the Consumer’s Buying Decision Process of Facial Skincare Imported from South Korea in Bangkok

Wanchalerm Srirattana*, Palida Srisornkompon

43-67

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Influence of the Use of Management Accounting Instruments on Competitiveness: A Case Study of Agribusiness in Ubon Ratchathani, Amnatcharoen, and Sisaket Provinces

Pornpipat Juta*, Wannapa Sutthiprapa, Jariya Onrit

68-85

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Acceptance of Service Innovation Affecting Bank Employees’ Work Efficiency at Bangkok Bank, Pathum Thani Branch, Amidst the COVID-19 Pandemic

Nichada Noppharat*, Prasopchai Pasunon

86-104

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Factors Influencing Thai Tourists’ Decision Making on Choosing Hotel Service in Rayong Province

Supachai Phumrattanapaisan, Boonlert Wongcharoensangsiri*

105-130

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Transcribing Lessons Learned from Developing Academic Journals to be Included in the Thai Journal Citation Index Centre Group 1 Database

Thidathip Supawong

131-149

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บทความวิชาการ (Review Article)

Crisis Management in Family Business

Anchalee Rakariyatham*, Suwanna Ploysri, Chatchai Suwannarat, Pichaphob Panphae

150-163

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