Vol. 4 No. 2 (2023): May - August 2023

Research Article

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  Component of cash flow statement and business growth rate forecasting

  Joompoth Sanitthangkul, Kwanruethai Temsawat, Ausanee Ratsameewongjan, Konnat Puketkaew

  1-12
• 

  Digital Integrated Marketing Communication affecting the Purchasing Decision of Cosmetics online, Thailand

  Atchara Meksuwan, Pailin Sirikarnkul, Jiraporn Tunwan

  13-26
• 

  The factors effect to takeover premium of the target companies in Thailand and the effect of synergy

  Yadarat Linnakkaew, Tasawan Dachsijan, Sutana Sakuldao

  27-51
• 

  Factors Affecting the Credit Rating of Companies with MSCI Index by the Three Credit Rating Agencies of Standard and Poor’s, Moody’s, and Fitch Ratings

  Thayinee Tansoratprasert, Nicha Phothong, Pichamon Tanaananmongkol

  52-71
• 

  The new perspective on market segmentation for Fixed Broadband Internet in Telecommunication market of Thailand

  Sarayut Nathaphan, Woraphon Wattanatorn, Nidvaree Sreesuk

  72-88
• 

  ARE ESG EFFICIENT FIRMS PERFORM BETTER?

  Supishaya Singhakul, Sirithida Chaivisuttangkun

  89-113
• 

  FACTORS AFFECTING THE BEHAVIORAL INTENTION TO USE MOBILE FINTECH PAYMENT CHANNEL IN BANGKOK

  Premyuda Meepien, Sirithida Chaivisuttangkun

  114-138