A Study of Public Happiness toward Public Service Operation in Pattaya City, Fiscal Year 2024

Abstract

This study aimed to evaluate citizens’ well-being in relation to the public service delivery of Pattaya City during Fiscal Year 2024 (B.E. 2567). A qualitative research approach was adopted. Data were collected from 42 key informants representing stakeholders involved in or affected by Pattaya City’s public service delivery through in-depth interviews using a semi-structured interview guide. The data were analyzed in accordance with the evaluation framework using content analysis.

The findings indicate that Pattaya City’s public service delivery during Fiscal Year 2024 contributed to positive outcomes across four dimensions: the economy, society, the environment, and learning and good governance. Overall, the implementation of public services was perceived to enhance citizens’ well-being in four key areas. First, a livable city, where public service delivery ensured adequate infrastructure to meet the needs of all population groups, improved public safety and security for both residents and tourists, strengthened local economic stability, expanded green public spaces, and enhanced the city’s landscape and visual environment. Second, people’s well-being, where public services contributed to better health, improved access to quality education, and equitable provision of social welfare and rights protection, thereby enhancing the overall quality of life of residents. Third, environmental sustainability, where sufficient green spaces, an attractive urban landscape, and effective, efficient, and comprehensive management of waste, wastewater, and pollution were identified as important factors contributing to citizens’ well-being. Finally, a learning city with good governance, where the city's public service delivery reflected sound governance, innovation in urban development, clear strategic vision and planning, and the continuous improvement of administrative systems and organizational performance. These factors collectively strengthened public confidence and contributed to the well-being of Pattaya City's residents.