Digital Disruption in period of pandemic Uncertainty

Elements and Digital Disruption Model in period of pandemic Uncertainty

Abstract

This article is about digital disruption in a time of epidemic and uncertainty has been conducted in purposes of 1) describing the digital sudden change, 2) identifying the key elements of digital sudden change, and 3) describing the pattern of the digital disruption. The methods used for this article are the collection from the Academic articles and research which related to digital disruption and analyze data through content analysis.

          The results of the study concluded that

1. The world has entered a full digital age from the leapfrog development of technology to facilitate human daily life. This was stimulated by being impacted by the global coronavirus disease (Covid-19) situation. There is an uncertainty in the business operation. It is in line with the constant changes that arise from technology. As a result, the value of products and services from the perspective of consumers as well as the behavior of consumers have changed dramatically.
2. The elements of the disruption are digital innovation, digital ecosystem, and the value logics.
3. The 4 patterns of the disruptions model; the disruption from below, the disruption from above, the big bang disruption, and the disruption from the edge.