Guidelines for Promoting Halal Tourism of Muslims in the Southern Andaman Coast

Abstract

The research objectives were to study:  (1) the current conditions and problems; (2) factors influencing the guidelines for development of Halal tourism promotion of Muslims; and (3) confirm the factors influencing the guidelines development of Halal tourism promotion of Muslims in the Southern Andaman Coast. The quantitative research population was the groups of Thai and foreign Islamic tourists who had visited more than once; and the sample was the 700 tourists, selected by the simple random sampling with non-replacement lottery. The qualitative research instrument was the mixed-interview. The quantitative research instrument was questionnaire with reliability level more than 0.70. The descriptive statistics were the percentage, mean and standard deviation; (3) the confirmatory factor analysis; and (4) the Structural Equation Model analysis.

The research findings were:

1. The factors affecting the development of Halal tourism promotion of the Muslims in the Southern Andaman Coast consisted of 6 factors: the factor of Muslim tourism behavior, the factor of Halal Tourism management, the factor of quality of service, the factor of tourist satisfaction, the factors of loyalty to tourist attractions in the South Andaman Coast; and the factors for promoting Halal tourism of Muslims in South Andaman Coast.
2. The results of the study of factors influencing the development of Halal tourism promotion among Muslims in South Andaman Coast provinces found that tourists wanted to have adequate facilities and had the good price.
3. The results of patterns study for development of Halal tourism promotion of Muslims in the Southern Andaman Coast by summary found: the finding models had the efficiency for forecasting because it had the square of multiple correlation coefficient (R2) 0.78, therefore, the development models counted they had the ability to be the good forecasting and acceptable for the Halal tourism promotion of Muslims in the South Andaman coast.