Guidelines for Development the Cultural Tourism of People Participation: A Case Study in Patunnakrure Municipality Meatha District, Lampang Province*

Abstract

          The purposes of this research were to 1) study the real situation; analyze vulnerabilities, strengths weakness, opportunities and threats to study cultural tourism in the area of ​​ Patun nakrue.  2)Explore tourism resources, travel demand, expectations, travel arrangements. 3) Strategic Planning.  4) Evaluation of participation. Population and 355 samples were collected. Statistics used percentage, mean, standard deviation 46 samples were used for the interview group. Classification, the findings showed that:

.       1. The respondents are single female, aged between 41-50 years. estimate salary 20,001-25,000 Baht Survey Results and Observations Discussion Group Management Representatives Want to be a tourist           2. Perceived tourism resources. Expectations. The culture and the need to promote tourism. Prepare for Travel  Problem / Obstacle is government budget. Public relations and transportation are not easy. Suggestion is to develop a clear tourism route.            3. Of participation collaborate the work of executives, people, organizations and tourists. Entrepreneurs, experts, relevant agencies have implemented 1) Define tools. 2) Define capabilities. The results of the plan are vision, mission, goals, indicators, development strategies, 3 strategies. 1: Create a network of cooperation 1) Create a network of cooperation groups. 2) Identify roles and responsibilities. 3) Decisions and 4) Implementation. 2: Joint Vision Planning, Policy Objectives, Budgeting Tools, Evaluations 3: Revise Vision, Plan, Project, Development, and Discussion.             4. The results of the evaluation of the participation in the implement- tation of the strategic plan into action. 1) Develop measuring instruments for development. 2) Deter-mine the capacity for tourism. 3) Determine what needs to be developed.4) Develop the general condition.5) Develop a marketing system. 

Keywords: Guidelines for Development the Tourism, Strategic Planning, participation

* Research Articles.  Faculty of Laws and Public Administration, Nakhornrcthasima College.**Associate Processional, Faculty of Laws and Public Administration, Nakhornrcthasima College,             E-mail: thornk250@gmail.com