Vol. 18 No. 2 (2023): July - December 2023

View Vol. 18 No. 2 (2023): July - December 2023

Published: 16.12.2023

Full Issue

Full Issue

Research Articles

BIG DATA ANALYTICS CAPABILITY FOR FIRMS’ SUSTAINABLE COMPETITIVE ADVANTAGES OF TELECOMMUNICATION COMPANIES IN THAILAND UNDER THE MEDIATING EFFECT OF TOP MANAGEMENT COMMITMENT

Wisarnsri Nilodom, Sawat Wanarat

1-14
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FACTORS AFFECTING ON RELATIONSHIP CONTINUITY IN THE PROCUREMENT PROCESS OF LAEMCHABANG DEEP-SEA PORT PROVIDER

Areerat Leelhaphunt, Sasiyada Supidanopnatee

15-27
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THE GUIDELINE FOR MAKING NEW WOMEN ENTREPRENEUR : A CASE STUDY OF HOME HEALTH CARE SERVICES

Jakkapong Sukphan, Pusanisa Thechatakerng, Whachiraporn Boonpradub

28-40
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THE FINANCIAL PLANNING BEHAVIOR FOR RETIREMENT OF THE PERSONNAL IN RAJAMANGALA UNIVERSITY OF TECHNOLOGY TAWAN-OK, CHANTHABURI CAMPUS

Narinjong Wongaud, Siripa Wittayapornpipat

41-56
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THE INFLUENCE OF DYNAMIC CAPABILITIES AND INNOVATION ON THE PERFORMANCE OF THE ELECTRICAL AND ELECTRONICS INDUSTRY IN THAILAND

Boontharika Wongwanich, Tipparat Laohavichien

57-74
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FACTORS TECHNOLOGY ACCEPTANCE THAT PURCHASE INTENTION OF CONSUMERS TO BUY BATTERY ELECTRIC VEHICLES IN NAKHONRATCHASIMA

Ajcharapan Tangjaturasopon

75-92
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EVALUATING THE EFFECTS OF TRADE ON LAO PDR'S LDC GRADUATION

Piya Wongpit

93-104
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EFFECTS OF SERVICE MARKETING MIX FACTORS ON CUSTOMERS’ DECISION-MAKING AT 7-ELEVEN STORES IN PATHUM THANI PROVINCE

Jitveena Jaturongpun, Wasana Sinrungtam

105-117
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SUCCESSFUL FACTORS OF FRANCHISE BUSINESS IN BANGKOK AND METROPOLITAN REGION IN THE NEW NORMAL ERA

Bubpha Thanuttamanon, Thanasuwit Tabhiranrak, Sittichai Thammasane

118-135
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Academic Articles

SUPPORTING FACTORS FOR PERSONAL FINANCIAL MANAGEMENT OF PERSONNEL OFFICE OF THE AGRICULTURAL MUSEUM IN HONOR OF HIS MAJESTY THE KING (PUBLIC ORGANIZATION)

Suparut Panphadung, Chanattee Poompruk

136-145
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Book Review

Book Review: INFLUENCER MARKETING พร้อม Social Analytics

Tippawan Meepung

146-148

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