Vol. 16 No. 1 (2021): January - June 2021

View Vol. 16 No. 1 (2021): January - June 2021

Published: 30.06.2021

Full Issue

FULL ISSUE

Research Articles

BUSINESS ORGANIZATIONAL ADJUSTMENT TRENDS AND FUNCTIONS OF HRD DEPARTMENTS IN THE NEXT NORMAL

Watunyoo Suwannaset, Wanvicechanee Tanoamchard

1-18
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CORPORATE SOCIAL RESPONSIBILITY (CSR) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) STRATEGIES EFFECTING ON FIRM PERFORMANCE: CASE STUDY MANUFACTURING OF SMALL AND MEDIUM ENTERPRISES (SMES) IN THAILAND

Pakdee Manaves

19-40
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DEVELOPMENT OF COMMUNITY TOURIST INFORMATION SYSTEM OF THE UPPER CENTRAL PROVINCES 1

Patcha Treemongkol, Kittiya Punyayaw

41-54
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EXPLORATORY FACTOR ANALYSIS OF WEBSITE ELEMENTS FOR ELECTRONIC MARKETPLACE FOR STATIONERY IN BANGKOK METROPOLITAN REGION

Sorrawit Manutsirikiat, Varanya Tilokavichai

55-66
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CLUSTER ANALYSIS OF TECHNOLOGY ACCEPTANCE MOBLIE PHONE AMONG UNDERGRADUATE STUDENTS IN UNIVERSITY IN BANGKOK

Supichet Tong-on, Prasopchai Pasunon

67-80
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INFLUENCE ON CONSUMER ACCEPTANCE OF TECHNOLOGY THROUGH FOOD DELIVERY APPLICATION IN BANGKOK METROPOLITAN REGION

Orathai Chanton, Suwat Chimmasangkana, Wisit Rittiboonchai

81-92
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THE IMPACT OF SOCIAL AND HUMAN CAPITAL ON THE PERFORMANCE OF THE BANKING INDUSTRY IN ASEAN COUNTRIES

Kittisak Jermsittiparsert, Thanaporn Sriyakul, Samanan Rattanasirivilai

93-110
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Book Review

Book Review: Blue Ocean Shift: Beyond Competing

‪Chanattee Poompurk‬

111-112

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